طراحی مدل جنون برند سبز

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Borah, P. S., Dogbe, C. S. K., Pomegbe, W. W. K., Bamfo, B. A., & Hornuvo, L. K. (2023). Green market orientation, green innovation capability, green knowledge acquisition and green brand positioning as determinants of new product success. European Journal of Innovation Management, 26(2), 364-385. https://doi.org/10.1108/EJIM-09-2020-0345

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Gharehcheh, M., Azizi, S., Askari, A., & Barati, A. (2021). Designing a Conceptual Model of Brand Love Based on Symbolic Interaction Theory. Business Management, 13(3), 744-768. https://jibm.ut.ac.ir/article_84930.html

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Junaid, M., Hussain, K., Asghar, M. M., Javed, M., & Hou, F. (2020). An investigation of the diners' brand love in the value co-creation process. Journal of Hospitality and Tourism Management, 45, 172-181. https://doi.org/10.1016/j.jhtm.2020.08.008

Khan, A., Mohammad, A. S., & Muhammad, S. (2020). An integrated model of brand experience and brand love for halal brands: Survey of halal fast food consumers in Malaysia. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-11-2019-0236

Kim, Y. J., Park, J. S., & Jeon, H. M. (2021). Experiential value, satisfaction, brand love, and brand loyalty toward robot barista coffee shop: The moderating effect of generation. Sustainability, 13(21), 12029. https://doi.org/10.3390/su132112029

Kulawardena, L. K. R. D. (2024). The Effects of Social Media Advertising on Consumers’ Brand Loyalty: With Special Reference to the Apparel Retailers. Asian Journal of Economics Business and Accounting, 24(2), 37-51. https://doi.org/10.9734/ajeba/2024/v24i21218

Liao, T. (2024). Influence of Fan Loyalty on Fans' Behavior of Purchasing Products Endorsed by Idolized Idol' Brands. Ijgem, 2(3), 207-214. https://doi.org/10.62051/ijgem.v2n3.23

Lin, W. L., Ho, J. A., Sambasivan, M., Yip, N., & Mohamed, A. B. (2021). Influence of Green Innovation Strategy on Brand Value: The Role of Marketing Capability and R&D Intensity. Technological Forecasting and Social Change, 171. https://doi.org/10.1016/j.techfore.2021.120946

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Nguyen, T. V. N., Liem, N. X., Thuy, D. N., Danh, D. V., & Huan, N. Q. (2024). Brand authenticity: the antecedents of brand love and brand advocacy. Journal of Strategic Marketing, 2(July 2023), 1-23. https://doi.org/10.1080/0965254X.2023.2233760

Panda, T. K., Kumar, A., Jakhar, S. K., Luthra, S., Garza‐Reyes, J. A., Kazançoğlu, İ., & Nayak, S. S. (2020). Social and Environmental Sustainability Model on Consumers’ Altruism, Green Purchase Intention, Green Brand Loyalty and Evangelism. Journal of Cleaner Production. https://doi.org/10.1016/j.jclepro.2019.118575

Primasari, P. G., & Indriani, F. (2022). Brand Love for Casual Apparels Among Youths in Indonesian. International Conference on Research and Development (Icorad), 1(2), 143-158. https://doi.org/10.47841/icorad.v1i2.38

Rahimi Kaloor, H., Kazemi, Z., & Beigi Firoozi, A. (2020). The Effect of Brand Personality Traits, Consumer-Brand Interaction, and Parasocial Interaction on Consumer-Based Brand Equity: The Mediating Role of Brand Love. Consumer Behavior Studies, 7(1), 277-299. https://www.sid.ir/paper/958467/en

Rodrigues, C., & Brandão, A. (2020). Measuring the effects of retail brand experiences and brand love on word of mouth: A cross-country study of IKEA brand. The International Review of Retail, Distribution and Consumer Research, 1-28. https://doi.org/10.1080/09593969.2020.1768577

Tabelessy, W. (2024). Brand Love: Mediating Effect of the Relationship Between Social Media Marketing, Brand Loyalty and Brand Equity iPhone Brand Smartphone in Ambon City. Ijir, 2(5), 439-452. https://doi.org/10.59890/ijir.v2i5.1928

Tsou, H.-T. (2023). How Gamification Elements Benefit brand Love: The Moderating Effect of Immersion. Marketing Intelligence & Planning, 41(7), 1015-1036. https://doi.org/10.1108/mip-04-2023-0143

Watson, A., Perrigot, R., & Dada, O. (2024). The effects of green brand image on brand loyalty: The case of mainstream fast food brands. Business Strategy and the Environment, 33(2), 806-819. https://doi.org/10.1002/bse.3523