بررسی تأثیر بازاریابی تأثیرگذار بر هم‌آفرینی ارزش مشتری

Afrand Khalilabad, H., Mirbargkar, S. M., & Chirani, S. (2020). Developing a Model for Value Co-Creation in Business-to-Business Marketing. Accounting and Auditing Research, 48(12), 157-176.

Al-Surmi, A., Cao, G., & Duan, Y. (2020). The Impact of Aligning Business, IT, and Marketing Strategies on Firm Performance. Industrial Marketing Management, 84, 39-49.

Ardestani, M. H. (2020). Examining the Relationship Between Social Responsibility and Stakeholder Satisfaction in Hospitals with the Mediating Role of Customer Value and Hospital Image [Master's thesis, Islamic Azad University of Medical Sciences, Tehran]. Tehran, Iran.

Fazel, M., & Harandi, A. (2024). Social Media Marketing and Brand Equity of Iranian Tire Products: Explaining the Role of Corporate Capabilities and Customer Value Co-Creation. Iran Rubber Industry, 28(111), 25-44.

Gholami, H., Eslami, G., & Rahimnia, M. (2021). Examining the Effect of Influencer Endorsement on Instagram Users' Purchase Intention Through Brand Attitude and the Moderating Role of Self-Discrepancy. Second International Conference on Challenges and New Solutions in Industrial Engineering, Management, and Accounting,

Ghorbani, A., & Maleki, M. (2021). Examining the Effect of Influencer Marketing on Brand Image [Master's thesis, Islamic Azad University of Medical Sciences, Tehran]. Tehran, Iran.

Greenberg, P. (2019). Social CRM Comes of Age.

Jafarzadeh, M. R., Hosseinzadeh Shahri, M., Rah Chamani, A., & Saei Arsi, I. (2023). Presenting a Model for Exploiting Corporate Entrepreneurship Opportunities. Development and Transformation Management Quarterly, 15(52), 85-93.

Jahanshahi, P., & Rahimpour, S. (2023). Designing an Influencer Marketing Model on the Instagram Social Media Platform in the Digital Publishing Industry. Scientific Quarterly of Audio-Visual Media, 16(43), 3-68.

Lotfifard Shokarloo, K., Nouri Khan Yordi, H., & Seyed Ameri, M. H. (2024). Examining the Effect of Spiritual Marketing and Entrepreneurial Orientation on Sustainable Competitive Advantage with the Mediating Role of Marketing Capability in Sports Complexes of Tehran Province. Sports Marketing Studies, 35(3), 11-28.

Movahednia, F., Nasiri, S., & Kazemi, R. (2024). Examining Influencer Characteristics and Purchase Intention in Social Media Influencer Marketing with the Mediating Roles of Personality and Brand Attitude. Accounting and Management Perspectives, 7(88), 133-160.

Perry, M. (2014). Market Orientation in Small Businesses: Creative or Lacking? Marketing Management Journal, 24(1).

Re, B., & Magnani, G. (2026). Problematizing Value Co-Creation Theory: A Refinement of the Theory and Its Assumptions. Review of managerial science. https://doi.org/10.1007/s11846-026-00983-5

Tran, T. P., Sun, Q., & Dang, A. (2025). Examining value co-creation in branded mobile apps: A critical analysis of its antecedents and outcomes. Journal of Marketing Analytics, 13, 780-797. https://doi.org/10.1057/s41270-025-00387-6

Turunen, A. (2025). Co-creating and validating customer value in Higher Education IT Services using Service Design. EPiC Series in Computing,

Wang, Z., & Yang, X. (2025). Building brand loyalty through value co-creation practices in brand communities: the role of affective commitment and psychological brand ownership. Journal of Research in Interactive Marketing, 19(2), 201-220. https://www.emerald.com/insight/content/doi/10.1108/jrim-10-2023-0359/full/html

You, X. (2025). Management as a design practice: A multi-case study on designing value co-creation mechanisms. Journal of Innovation and Entrepreneurship, 14, 38. https://doi.org/10.1186/s13731-025-00510-y