Designing a Model for Formulating Sustainable Revenue Generation Policies with an Emphasis on Urban Entrepreneurship in the Municipalities of Metropolitan Cities in the Country

Abstract

Objective: This study was conducted with the aim of designing a model for formulating sustainable revenue generation policies with an emphasis on urban entrepreneurship in the municipalities of metropolitan cities in the country. Methodology: The present study is an applied-developmental research in terms of its objective and a cross-sectional survey research in terms of data collection method. To achieve the research objective, an exploratory mixed-methods research design (qualitative-quantitative) was employed. The participants in the qualitative section comprised qualified experts. The sampling was conducted using a theoretical sampling method, and theoretical saturation was reached with 25 participants. The statistical population in the quantitative section included all employees of the municipalities of metropolitan cities in the country. The sample size was estimated at 135 individuals based on Cohen's effect size and test power, and the sampling was performed using a random-cluster method. For data collection, a semi-structured interview and a researcher-developed questionnaire were utilized. The qualitative analysis of specialized interviews was conducted using thematic analysis, and the final model was validated using the partial least squares (PLS) method. Qualitative data analysis was performed using Maxqda software, while the quantitative section was analyzed using Smart PLS.Findings: The research findings indicated that entrepreneurial aspiration affects entrepreneurial capability. Entrepreneurial capability influences social performance, economic performance, and environmental performance. Sustainable revenue generation policies impact entrepreneurial aspiration and entrepreneurial attitude. Additionally, urban policy and prosperity, the entrepreneurial ecosystem, entrepreneurial production conditions, the creative city, social performance, economic performance, and environmental performance all affect sustainable revenue generation policies. Moreover, entrepreneurial attitude has an impact on entrepreneurial capability.Conclusion: The findings indicated that sustainable revenue generation policies with an emphasis on urban entrepreneurship influence the economic, social, and environmental performance of municipalities and enhance entrepreneurial capabilities in urban management.