تحلیل بازاریابی رابطه‌مند آنلاین بانکی در انقلاب چهارم صنعتی

Adetayo, A. E., Ogunkoya, O. A., & Worimegbe, P. M. (2021). Online Marketing And Organisational Performance In Nigeria Banking Industry. https://www.researchgate.net/publication/348164111

Alnsour, M. S. (2018). Online relationship marketing for banks in face-to-face economies. Journal of Marketing Analytics, 6(3), 105-116. https://doi.org/10.1057/s41270-018-0032-z

Alshurideh, M. T., Alserhan, A. F., Mohammad, A. A. S., Alanazi, T., Alzeetawi, O. A. M., Al-Tit, A. A., & Al-Adamat, A. M. (2025). Impact of digital marketing on mental image of banks in Saudi Arabia. Springer Nature Switzerland. https://doi.org/10.1007/978-3-031-74220-0_15

Ardito, L., Petruzzelli, A. M., Panniello, U., & Garavelli, A. C. (2018). Towards Industry 4.0: Mapping digital technologies for supply chain management-marketing integration. Business Process Management Journal. https://doi.org/10.1108/BPMJ-04-2017-0088

Bagheri, B., Hosein, D. F., & Givarian, H. (2016). The effect of relationship marketing on predicting future customer interactions with the bank (Case study: Mellat Bank in Tehran). Marketing Management Journal, 10(32), 41-54. https://journals.srbiau.ac.ir/article_13723.html

Boateng, S., & Narteh, B. (2016). Online relationship marketing and affective customer commitment - The mediating role of trust. Journal of Financial Services Marketing, 21(2). https://doi.org/10.1057/fsm.2016.5

Bouteraa, M. (2024). Does Consumer Religiosity Matter for Green Banking Adoption? Evidence From a Muslim-Majority Market. Journal of Islamic Marketing, 15(7), 1807-1823. https://doi.org/10.1108/jima-02-2023-0049

Butt, A. H., Ahmad, H., & Muzaffar, A. (2024). Augmented reality is the new digital banking: AR brand experience impact on brand loyalty. International Journal of Bank Marketing, 42(2), 156-182. https://doi.org/10.1108/IJBM-11-2022-0522

Dalvand, V., Malek Akhlaq, A., & Dalvand, M. (2024). Analyzing the impact of social media on financial performance with the mediating role of social marketing in banks. Islamic Economics and Banking Quarterly, 50, 29-55. https://mieaoi.ir/browse.php?a_code=A-10-1500-1&sid=1&slc_lang=en

Gerling, C., & Lessmann, S. (2024). Leveraging AI and NLP for Bank Marketing: A Systematic Review and Gap Analysis. arXiv preprint. arXiv:2411.14463

Miquel-Romero, M. J., Caplliure-Giner, E. M., & Adame-Sánchez, C. (2014). Relationship marketing management: Its importance in private label extension. Journal of Business Research, 67(5), 667-672. https://doi.org/10.1016/j.jbusres.2013.11.025

Mirzaei, V. (2019). Investigating the effect of relationship marketing on customer satisfaction with emphasis on the mediating role of marketing knowledge in the Social Security Organization of East Azerbaijan Province https://elmnet.ir/article/10698964-91211/

Mohammadi Fateh, A., Salarnejad, A. A., Mahdi, M., & Zalkani Anderver, F. (2022). Knowledge management in the banking and financial industry: The contribution of fourth industrial revolution technologies Investigating the effect of relationship marketing and electronic marketing capabilities on the business performance of internet sales sites. Executive Management Research Journal, 14(27), 517-546. https://jem.journals.umz.ac.ir/m/article_3944.html

Otopah, A. A., Dogbe, C. S. K., Amofah, O., & Ahlijah, B. (2024). Digital marketing and purchase intention of bank services: The role of trust and engagement. International Journal of Bank Marketing, 42(7), 1920-1945. https://doi.org/10.1108/IJBM-02-2023-0097

Parihar, P., Dawra, J., & Sahay, V. (2019). The role of customer engagement in the involvement-loyalty link. Marketing Intelligence & Planning, 37(1), 66-79. https://doi.org/10.1108/MIP-11-2017-0318

Rosário, A. T., & Dias, J. C. (2022). Industry 4.0 and Marketing: Towards an Integrated Future Research Agenda. https://doi.org/10.20944/preprints202203.0325.v1

Roshanazadeh, Z., Kordnaeij, A., & Mansourimoayyed. (2025). The Impact of Brand Innovation on Brand Resonance with the Mediating Role of Brand Experience (Case Study: Pasargad Bank Customers in Tehran). Modern Marketing Research, 15(1), 1-24. https://nmrj.ui.ac.ir/article_29480_en.html?lang=fa

Shaukat Malik, M., Ali, H., & Ibraheem, T. (2017). Consequences of Relationship Marketing On Customer Loyalty. International Journal of Research, 5(2). https://doi.org/10.29121/granthaalayah.v5.i2.2017.1722

Soleymani, M., Rousta, A., & Asayesh, F. (2024). Presenting a Content Marketing Process Model in the Iranian Banking Industry (Case Study: Bank Mellat). International Journal of Innovation Management and Organizational Behavior (IJIMOB), 4(1), Serial Number 14. https://doi.org/10.61838/kman.ijimob.4.1.7

Sterev, N. (2017). Marketing leadership: The industry 4.0 need of next generation marketing. Trakia Journal of Sciences, 15(1), 99-103. https://doi.org/10.15547/tjs.2017.s.01.018

Sugiato, B., Riyadi, S., & Budiarti, E. (2023). The effects of customer relationship management, service quality and relationship marketing on customer retention: The mediation role of bank customer retention in Indonesia. Accounting, 9, 85-94. https://doi.org/10.5267/j.ac.2022.12.004

Sutarso, Y., Setiawan, D. B., & Suminar, B. (2023). The Role of Independent Value Creation, Value, and Trust on Banking Marketing Performance: Moderating Role of Gender. Journal Management Business, 14(1), 90-110. https://doi.org/10.18196/mb.v14i1.15940

Wongsansukcharoen, J. (2022). Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty: The case of a commercial bank in Thailand. Journal of Retailing and Consumer Services, 64, 102826. https://doi.org/10.1016/j.jretconser.2021.102826

Zhang, H., & Xu, Z. (2024). The Application and Development of Green Finance in the Banking Industry: Policy Promotion and Marketing. Academic Journal of Business & Management, 6(9), 143-149. https://doi.org/10.3390/app15063138 10.25236/AJBM.2024.060920