تحلیل نقش بازاریابی شبکه‌های اجتماعی بر بهره‌وری سازمانی در صنعت غذایی (مطالعه موردی: شرکت پگاه)

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Babayi-Karnami, A., Nabavi Chashmi, S. A., & Thrayai, A. (2023). A Model for the Impact of Social and Intellectual Capital on Improving Productivity Rates in Manufacturing Companies in Mazandaran Province. Iranian Journal of Agricultural Economics and Development Research, 54(1), 327-317. https://ijaedr.ut.ac.ir/article_90004.html

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Husain, F., Yulia, R., Syaifudin, A., Karyadi, S., & Alatas, A. R. (2025). Human Resource Development in Increasing Work Productivity. International Journal Of Education, Social Studies, And Management (IJESSM)VL - 5(2), 845-850. https://doi.org/10.52121/ijessm.v5i2.794

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Maurya, K. K., Agarwal, M., & Srivastava, D. K. (2021). Perceived work–life balance and organizational talent management: mediating role of employer branding. International Journal of Organization Theory & Behavior, 24(1), 41-59. https://doi.org/10.1108/IJOTB-12-2019-0151

Miraazami, M. (2019). Examining the Relationship Between Empowerment, Job Satisfaction, and Employee Creativity - Social Marketing, Productivity, Industrial Cooperatives. Work and Society(230), 46-57.

Mohammadvand, N., Rashidpour, A., & Shahnoushi, M. (2021). Designing a productivity measurement model in Iranian cultural organizations (Case study: Tehran Municipality's Cultural and Artistic Organization). Iranian Journal of Social Development Studies, 13(3), 135-146. https://www.magiran.com/paper/2325218/designing-a-productivity-measurement-model-in-iranian-cultural-organizations-case-study-tehran-municipality-cultural-and-artistic-organization?lang=en

Mohtadi, M., & Tahmasebi, H. (2021). Investigating the Effect of Social Discipline and Work Conscience on Employee Productivity with the Mediating Role of Work Ethic and the Moderating Role of Organizational Commitment (Case Study: Petrochemical Terminals and Reservoirs). Human Resource Management Development and Support, 16(61), 131-158. https://www.sid.ir/paper/966216/en

Nobani, W. (2019). Social Marketing and Its Impact on Productivity in the Cooperative Sector - Case Study: Cooperatives in Hormozgan Province. Work and Society(230), 33-45.

Nouri, F. (2021). A Comparative Study of the Scientific and Technological Organizations of the Countries on Human Resource Productivity. International Journal of Innovation in Management Economics and Social Science, 1(4), 17-31. https://doi.org/10.52547/ijimes.1.4.17

Okunade, S., Alimi, A., & Olayiwola, S. (2022). Do Human Capital Development and Globalization Matter for Productivity Growth? New Evidence from Africa. Social Sciences & Humanities Open, 6(1), 1. https://doi.org/10.1016/j.ssaho.2022.100291

Omoregie, C. (2021). Social Media in the Workplace and Its Effects on Productivity. Available at SSRN 3856442

Purnawati, E. (2024). The Influence of Digital Technology on Marketing Strategy. Productivity, 1(3), 432-446. https://doi.org/10.62207/f4s8px08

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Singh, J., & Singh, M. (2024). Addressing unproductive credit consumption and beneficiary malpractices in social welfare programs for slum-dwellers: A study from India. Cities, 145, 104729. https://doi.org/10.1016/j.cities.2023.104729

Tahmasbi Aghbolaghi, D., Aghazadeh, H., & Soleimanzadeh, O. (2019). The effect of internal marketing and organizational entrepreneurship on performance (productivity, financial and employee development) of Tejarat Bank. Productivity Management (Beyond Management), 13(49), 69-91.

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