تأثیر ابعاد بازاریابی اخلاقی (توصیفی، هنجاری و تحلیلی) بر رضایت و وفاداری مشتریان: مطالعه موردی مشتریان بانک ملت شهر تهران

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Afkhami-Poostchi, M., & Alidoosti, F. (2023). The moderating role of conflict resolution styles in relation to marital conflicts and emotional divorce. Islamic-Iranian Family Studies Journal, 4(2), 1-18. https://doi.org/10.30495/iifs.2023.1973635.1056

Ahmadi, V., & Valizadeh, H. (2021). The Effectiveness of Acceptance and Commitment-Based Therapy on the Quality of Life and Death Anxiety in the Elderly. Aging Psychology, 7(2), 166-153. https://doi.org/10.22126/jap.2021.6370.1528

Ahmed, A., Saqlain, M., Tanveer, M., Tahir, A. H., Ud-Din, F., Shinwari, M. I., Khan, G. M., & Anwer, N. (2021). Knowledge, attitude and perceptions about Crimean Congo Haemorrhagic Fever (CCHF) among occupationally high-risk healthcare professionals of Pakistan. BMC Infectious Diseases, 21, 1-9. https://doi.org/10.1186/s12879-020-05714-z

Amirhosari, S., Ammari, H., Gharahbeyglou, H., & Bodaghi, H. (2021). Investigating the moderating effect of manager's ethical activities on altruistic marketing in Islamic business. Business Management, 13(50), 65-84.

Bahuguna, P. C., Srivastava, R., & Tiwari, S. (2023). Two-decade journey of green human resource management research: a bibliometric analysis. Benchmarking: An International Journal, 30(2), 585-602. https://doi.org/10.1108/BIJ-10-2021-0619

Barati, M. J., & Asgari, M. H. (2023). The Role of Service Revival in the Impact of Ethical Marketing on Attitudinal Loyalty. Sustainable Management and Development Studies, 3(1), 147-165. https://ensani.ir/fa/article/542687

Barbosa, B., Saura, J. R., & Bennett, D. (2024). How do entrepreneurs perform digital marketing across the customer journey? A review and discussion of the main uses. The Journal of Technology Transfer, 49, 69-103. https://doi.org/10.1007/s10961-022-09978-2

Brigas, J., Gonçalves, F., Marques, H. C., & Gonçalves, J. (2023). Role of a Media Arts Gallery in a Polytechnic University to Enhance Entrepreneurship. Human Review International Humanities Review / Revista Internacional De Humanidades, 18(4), 1-5. https://doi.org/10.37467/revhuman.v18.4995

Gonçalves, A. R., Pinto, D. C., Rita, P., & Pires, T. C. (2023). Artificial Intelligence and Its Ethical Implications for Marketing. Emerging Science Journal. https://doi.org/10.28991/esj-2023-07-02-01

Hoffman, S. J., Vukovich, M. M., Fulkerson, J. A., Gewirtz, A. H., Robertson, C., Fredkove, W. M., & Gaugler, J. E. (2023). The Impact of Parent Torture and Family Functioning on Youth Adjustment in War-Affected Families: A Path Analysis Describing Intergenerational Trauma and the Family System. Journal of Family Nursing, 29(3), 288-300. https://doi.org/10.1177/10748407231164747

kokabi broujerdi, f., jahangirfard, m., Mahdizadeh, A., & Hajalian, F. (2023). Designing a Digital Marketing Model Considering Marketing Ethics. Ethics in Science and Technology, 18(0), 109-116.

Landran Isfahani, S., Fallah Cham Asmani, F., & Aghajani, M. (2024). Designing a Model for Ethical Digital Content Marketing to Strengthen the Brand of Knowledge-Based Products in Artificial Intelligence. Ethics in Science and Technology, 18(5), 84-93. http://ethicsjournal.ir/article-1-3014-fa.html

Lu, Y., Dong, Y., Guo, H., & Xu, H. (2024). How Education Shapes Ethics in Network Marketing: The Role of Identity and Training. Sage Open, 14(2), 21582440241258061. https://doi.org/10.1177/21582440241258061

Maran-Jouri, M., Khalkhali, M., Alikhani, R., & Taghipour Gilani, Y. (2021). The Effect of Machiavellianism on Auditors' Attitudes Toward Marketing Activities with the Mediating Role of Ethical Orientation. Applied Research in Financial Reporting, 10(2), 35-60. https://www.arfr.ir/article_146270.html?lang=en

Mathew, T. A. (2025). Data-Driven Marketing Reinvented: Leveraging AI for Smarter, Ethical, and Personalized Campaigns. Journal of Computer Science and Technology Studies, 7(3), 149-156. https://doi.org/10.32996/jcsts.2025.7.3.16

Mirkiayi Tami Jani, S. H., Saeednia, H. R., & Ali Pour Darvish, Z. (2024). Providing a policy model for ethical marketing in customer decision-making behavior in industrial markets. Quarterly Journal of Ethics in Science and Technology, 19(3), 170-177. https://ethicsjournal.ir/article-1-2790-fa.html

Nadeem, W., Alimamy, S., & Ashraf, A. R. (2023). Navigating through difficult times with ethical marketing: Assessing consumers' willingness-to-pay in the sharing economy. Journal of Retailing and Consumer Services, 70, 103150. https://doi.org/10.1016/j.jretconser.2022.103150

Nik Manesh, S., Zarjou, S., Ahmadbeigi, B., & Alipour, R. (2020). Examining the Role of Ethical Marketing in the Behavior of Customers of the Travers Rail Company. Fourth National Conference on Research in Accounting and Management, Tehran.

Oshadi Karunanayaka, K. A. Y. R., Jahankhani, H., El-Deeb, S., Will Arachchige, I. S., & Amin Metwally Hussien, O. A. (2024). Artificial Intelligence in Digital Marketing: The Ethical Implications of Digital Influence on Markets and Consumers Market Grooming. Emerald Publishing Limited. https://doi.org/10.1108/978-1-83549-001-320241009

Palmer, C., Kraus, S., & Ribeiro-Soriano, D. (2020). Exploring dark creativity: The role of power in an unethical marketing task. Economic Research-Ekonomska Istraživanja, 33(1), 145-159. https://doi.org/10.1080/1331677X.2019.1660907

Paydar, P., Gharabeyglou, H., & Shahinpour, A. (2024). Designing a Digital Marketing Model Considering Marketing Ethics.

Peterson, M., Minton, E. A., Liu, R. L., & Bartholomew, D. E. (2021). Sustainable Marketing and Consumer Support for Sustainable Businsses. Sustainable Production and Consumption, 27, 157-168. https://doi.org/10.1016/j.spc.2020.10.018

Rivas, P., & Zhao, L. (2023). Marketing with chatgpt: Navigating the ethical terrain of gpt-based chatbot technology. Ai, 4(2), 375-384. https://doi.org/10.3390/ai4020019

Saura, J. R., Skare, V., & Dosen, D. O. (2024). Is AI-based digital marketing ethical? Assessing a new data privacy paradox. Journal of Innovation & Knowledge, 9(1), 100476. https://doi.org/10.1016/j.jik.2024.100597

Schlegelmilch, B. B., & Oberseder, M. (2010). Half a century of marketing ethics shifting perspectives and emerging trends. Journal of Business Ethics, 93(1), 1-19. https://doi.org/10.1007/s10551-009-0182-1

Sönnichsen, S. D. (2023). Corporate Fashion and Circular Economy - How to Manage Ethical Challenges in Marketing of B2B Textiles. In P. N. E. U. H. S. M. Ghauri (Ed.), Creating a Sustainable Competitive Position: Ethical Challenges for International Firms (Vol. 37, pp. 33-57). Emerald Publishing Limited. https://doi.org/10.1108/S1876-066X20230000037003

Suandi, E., Herri, H., Yulihasri, Y., & Syafrizal, S. (2022). An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance. Journal of Islamic Marketing. https://doi.org/10.1108/JIMA-07-2021-0225

Suandi, E., Herri, H., Yulihasri, Y., & Syafrizal, S. (2023). An empirical investigation of Islamic marketing ethics and convergence marketing as key factors in the improvement of Islamic banks performance. Journal of Islamic Marketing, 14(6), 1438-1462. https://doi.org/10.1108/JIMA-07-2021-0225

Tan, T. M., & Salo, J. (2023). Ethical marketing in the blockchain-based sharing economy: Theoretical integration and guiding insights. Journal of Business Ethics, 183(4), 1113-1140. https://doi.org/10.1007/s10551-021-05015-8

Tanveer, M., Ahmad, A. R., Mahmood, H., & Haq, I. U. (2021). Role of ethical marketing in driving consumer brand relationships and brand loyalty: A sustainable marketing approach. Sustainability, 13(12), 6839. https://doi.org/10.3390/su13126839

Vuković, D. (2023). Ethical Issues in the Application of Neuromarketing Research. Map Social Sciences, 4(1), 67-81. https://doi.org/10.53880/2744-2454.2023.4.67

Zarei Pour Nasirabadi, E., Behzadi, M., & Ghamari Pour, N. (2025). Investigating the impact of awareness and perceived value on ethical purchasing behavior with the mediation of ethical purchase intention and attitude towards green marketing. Advertising and Sales Management, 6(1), 152-166. https://asm.pgu.ac.ir/article_722442.html

المرويات التاريخية للإمام جعفر الصادق (عليه السلام ) في كتب الحديث ( العهد الاموي والعباسي ). (2023). Journal Ishraqat Tanmawya, 37. https://doi.org/10.51424/ishq.37.29