ارائه مدل تفسیری-ساختاری برای بکارگیری محصولات فرعی جهت کسب مزیت رقابتی در صنایع تولید قند و شکر
کلمات کلیدی:
محصولات فرعی, مزیت رقابتی, حکمرانی, شبکهسازی, هوشمندی رقابتی, صنایع قند و شکرچکیده
هدف: هدف این پژوهش، تعیین روابط علّی-معلولی بین عوامل اثرگذار بر بکارگیری محصولات فرعی بهمنظور کسب مزیت رقابتی در صنایع تولید قند و شکر است. روششناسی: این مطالعه از نظر هدف کاربردی و از نظر روش، آمیخته (کیفی-کمی) است. در بخش کیفی، با استفاده از تحلیل محتوا، مصاحبههای نیمهساختاریافته با 20 خبره و مرور نظاممند ادبیات، شاخصها شناسایی شدند و با روشهای CVR و دلفی فازی اعتبارسنجی گردیدند. در بخش کمی، بهمنظور تعیین روابط بین عوامل، از مدلسازی تفسیری-ساختاری (ISM) استفاده شد. نمونهگیری بهصورت هدفمند و تا اشباع نظری انجام شد. یافتهها: نتایج نشان داد که عوامل اصلی شامل حکمرانی، کارآفرینی، شبکهسازی، منابع سازمانی، هوشمندی رقابتی و مزیت رقابتی در یک ساختار سلسلهمراتبی پنجسطحی قرار میگیرند. حکمرانی بهعنوان اثرگذارترین عامل، بر کارآفرینی و شبکهسازی تأثیر مستقیم دارد؛ این دو عامل نیز منابع سازمانی را تقویت میکنند. منابع سازمانی بر هوشمندی رقابتی اثرگذار بوده و در نهایت هوشمندی رقابتی بهطور مستقیم منجر به مزیت رقابتی میشود. نتیجهگیری: دستیابی به مزیت رقابتی در محصولات فرعی صنایع قند و شکر مستلزم تمرکز بر عوامل زیربنایی بهویژه حکمرانی، شبکهسازی و کارآفرینی است و سیاستگذاریهای حمایتی دولت در کنار توسعه منابع سازمانی و هوشمندی رقابتی میتواند مسیر تحقق این مزیت را هموار سازد.
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حق نشر 2025 مرتضی نوروزی, یونس وکیل الرعایا, علی فائض, علی اکبر امین بیدختی (نویسنده)

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