The Type of Energy Consumption Behavior of Ardabil Citizens and Its Influencing Factors: A Grounded Theory Approach

Abstract

Objective: This study aimed to identify the factors influencing energy consumption behavior among Ardabil citizens and to propose a comprehensive model for promoting optimal consumption of various types of energy.   Methodology: The research was conducted using a qualitative method (Grounded Theory) and based on the criterion of theoretical saturation. Data were collected through semi-in-depth interviews with 30 Ardabil citizens. Sampling was conducted using the snowball method, and interviews continued until theoretical saturation was achieved. The data were coded, analyzed, and validated using the MAXQDA software and were verified through member checking and triangulation testing.   Findings: In this study, six categories, 19 components, and 165 indicators were identified to examine the type of energy consumption behavior among residential users, and strategies were subsequently proposed. The findings of this research indicate that energy consumption behavior among Ardabil citizens is influenced by several factors, including economic and social conditions, environmental awareness and attitudes, policies, governmental actions, and urban infrastructure.   Conclusion: By presenting a comprehensive model of the factors affecting energy consumption behavior, this study contributes to a deeper understanding of this complex phenomenon.