Structural Analysis of the Relationships Among Factors Affecting Productivity in Entrepreneurship of Air Travel and Tourism Service Agencies with Emphasis on Integration and Synergy
Keywords:
Air Travel and Tourism Service Agencies, Synergy, Integration, Organizational Entrepreneurship, ProductivityAbstract
Objective: This study aims to examine and model the structural relationships among organizational, environmental, and strategic factors and their effects on productivity in entrepreneurship within air travel and tourism service agencies, emphasizing integration and synergy.
Methodology: This applied quantitative study employed structural equation modeling (SEM). The population included all managers and owners of air travel and tourism service agencies in Tehran Province, totaling approximately 6,000 individuals. A sample of 382 respondents was selected using simple random sampling. Data were collected using a 21-item researcher-developed questionnaire with a five-point Likert scale. Validity and reliability were confirmed through confirmatory factor analysis, convergent and discriminant validity indices, and Cronbach’s alpha. Data analysis was performed using Smart-PLS, including descriptive statistics and path analysis to test hypotheses.
Findings: Path analysis results indicated that environmental factors (β = 0.471) and organizational factors (β = 0.299) had significant positive effects on strategic and productivity-enhancing factors. Strategic and productivity-enhancing factors significantly influenced the realization of productivity in entrepreneurship (β = 0.683). Achieved productivity also positively impacted internal organizational outcomes (β = 0.667) and external outcomes (β = 0.460).
Conclusion: The study demonstrates that creating synergy and integration among organizational, environmental, and strategic factors plays a critical role in enhancing productivity and entrepreneurial development in air travel and tourism service agencies. Adoption of an integrated and strategic management approach is essential to improve organizational performance.
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