ارائه مدل ارزش‌آفرینی پایدار در زنجیره تأمین دیجیتال با نقش میانجی دیجیتالی‌سازی مبتنی بر هوش مصنوعی

مصطفی کلاهدوزی

Authors

Mostafa Kolahdoozi Department of Information Technology Management, SR.C., Islamic Azad University, Tehran, Iran. Author https://orcid.org/0009-0003-6839-4288

Keywords:

Supply chain, artificial intelligence, blockchain

Abstract

Objective: This study aimed to develop a conceptual model of sustainable value creation in digital supply chains by explaining the mediating role of AI-based digitalization.

Methodology: This applied study employed a descriptive-analytical and developmental design based on documentary and library research. The study population consisted of scientific sources addressing digital supply chains, artificial intelligence, digital transformation, and sustainable value creation. Relevant studies were retrieved from Scopus, Web of Science, and Google Scholar, primarily covering the 2024–2026 period. Following screening and eligibility assessment, 64 sources were included in the final analysis. Data were analyzed using qualitative content analysis and systematic coding through initial coding, conceptual categorization, relationship analysis, and conceptual model development.

Findings: The analytical findings indicated that digital enabling technologies contribute to the development of supply chain capabilities such as visibility, information integration, flexibility, traceability, coordination, and resilience, which subsequently facilitate AI-based digitalization. AI-based digitalization emerged as a mediating mechanism through which digital capabilities are transformed into sustainable value by enabling predictive analytics, intelligent decision-making, demand forecasting, inventory and resource optimization, risk prediction, and process automation. A supportive direct relationship between digital supply chain capabilities and sustainable value creation was also identified. Sustainable value creation was represented through three interrelated dimensions: economic, environmental, and social value.

Conclusion: Sustainable value creation cannot be achieved merely through the adoption of digital technologies; rather, it depends on an organization's ability to transform digital infrastructure and data into intelligent, predictive, and coordinated decisions. Accordingly, AI-based digitalization represents a critical mechanism connecting digital supply chain capabilities with economic, environmental, and social value creation.

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