Maintenance of Employees and Its Impact on Organizational Performance with the Moderation of Sustainable Competitive Advantage

Abstract

Executive managers must be efficient enough in their efforts to design organizations to drive short-term performance and flexible enough to sustain long-term performance. The new norm requires that organizations have significant agility to survive and progress. Leadership is the ability to persuade others to make an enthusiastic effort to achieve certain goals or activities that influence people to make an enthusiastic effort in order to achieve group goals. The goal of maintaining employees and its effect on organizational performance by moderating sustainable competitive advantage. This research is applied and of the correlation type, and the statistical population of the employees of Shahrekord city education department is 1300 people, the statistical sample size is equal to 296 people. The data collection tool was the valid questionnaire of Amin (2022). The validity of the questionnaire was confirmed using face, content and construct validity, and the reliability of the questionnaire was evaluated using Cronbach's alpha coefficient. To analyze the hypotheses, structural equation modeling was used with the help of PLS software. The results showed: Considering the political, economic, social, cultural and legal conditions governing Iranian organizations and the need to compete with domestic and foreign competitors, in order to maintain the survival of the company and achieve growth and development and achieve goals, providing the conditions and The necessary grounds for the application of the organizational entrepreneurship process in Irancell, which lacks the support of the government sector, are very important and vital, and considering the nascent nature of the phenomenon of organizational entrepreneurship in Iranian companies, conducting research that can apply as much as possible Most of it is necessary and necessary to help.