اعتبارسنجی مدل آسیب‌دیدگی برندهای رها شده بر اساس مطالعه آسیب به تصویر برند خودروهای لوکس وارداتی به ایران

Abedini, B., Haghighi Nasab, M., & Hosseini, S. S. (2020). Explaining the relationship between perceived value of luxury car brands and purchasing behavior among consumers in Tehran. Modern Marketing Research, 10(2), 43-62. https://nmrj.ui.ac.ir/article_24860_en.html?lang=fa

Aldhamiri, A., Carlson, J., Vilches-Montero, S., Rahman, S. M., & Gudergan, S. P. (2024). What drives higher active customer engagement in luxury brands' social media? Measurement and contingencies. Journal of Retailing and Consumer Services, 79, 103804. https://doi.org/10.1016/j.jretconser.2024.103804

Ali Nejad, M., Solavati, S., & Nasimi, M. A. (2023). Designing a consumer attitude model for luxury automobiles based on a mixed approach. National Conference on Contemporary Challenges and Solutions in Management, Accounting, and Insurance Industry, Ardabil.

Ali Nejad, M., Solavati, S., & Nasimi, M. A. (2024). Influential indicators on consumer attitudes in the luxury automobile market using thematic analysis. Consumer Behavior Studies, 10(1), 51-71. https://www.researchgate.net

Andersen, P. H., Åberg, S., & Bujac, A. (2023). Corporate sustainable brand identity work and network embeddedness: Learnings from Better Place (2007-2013). Industrial Marketing Management, 115, 526-538. https://doi.org/10.1016/j.indmarman.2023.10.014

Barakati, P., Bertini, F., Corsi, E., Gabbrielli, M., & Montesi, D. (2024). Luxury Car Data Analysis: A Literature Review. Data, 9, 48. https://doi.org/10.3390/data9040048

Chan, E. Y., & Palmeira, M. (2021). Political ideology moderates consumer response to brand crisis apologies for data breaches. Computers in human Behavior, 121, 106801. https://doi.org/10.1016/j.chb.2021.106801

Elhajjar, S. (2023). Factors influencing buying behavior of Lebanese consumers towards fashion brands during economic crisis: A qualitative study. Journal of Retailing and Consumer Services, 71, 103224. https://doi.org/10.1016/j.jretconser.2022.103224

Han, S. L., & Kim, K. (2020). Role of consumption values in the luxury brand experience: Moderating effects of category and the generation gap. Journal of Retailing and Consumer Services, 57, 102249. https://doi.org/10.1016/j.jretconser.2020.102249

Jabeen, F., Kaur, P., Talwar, S., Malodia, S., & Dhir, A. (2022). I love you, but you let me down! How hate and retaliation damage customer-brand relationship. Technological Forecasting and Social Change, 174, 121183. https://doi.org/10.1016/j.techfore.2021.121183

Kumar, J. (2024). Psychological mechanisms behind access-based luxury brand consumption: Empirical investigation from the lens of new ownership paradigm. Journal of Business Research, 175, 114539. https://doi.org/10.1016/j.jbusres.2024.114539

Leung, D., & Seah, C. (2022). The impact of crisis-induced changes in refund policy on consumers' brand trust and repurchase intention. International Journal of Hospitality Management, 105, 103272. https://doi.org/10.1016/j.ijhm.2022.103272

Mohaghegh, N., & Amouhoma, M. (2021). Investigating and identifying the sales triggers for luxury products of Iran Khodro (Tara product) in emerging markets with a competitive advantage strategy to influence the determining factors of customer loyalty and relationships on social media. Journal of Management Science Research, 3(9), 137-153. https://unitesi.unive.it/handle/20.500.14247/4987

Nunes, L. (2024). Impact of Brand Image on Consumer Buying Behavior towards Luxury Automobile Segment. International Research Journal on Advanced Engineering and Management, 02, 237-247. https://doi.org/10.47392/IRJAEM.2024.0037

Paydas Turan, C. (2022). Deal or deny: The effectiveness of crisis response strategies on brand equity of the focal brand in co-branding. Journal of Business Research, 149, 615-629. https://doi.org/10.1016/j.jbusres.2022.05.053

Pedrosa, G., Nobre, H., & Sousa, A. (2024). Consumers' attitudes on downscale extensions of a luxury automotive brand. Euromed Journal of Business, ahead-of-print(ahead-of-print). https://doi.org/10.1108/EMJB-04-2023-0127

Shafiq, R., Naveed, S., & Zeeshan, M. (2023). Driving Customer Loyalty through Customer Satisfaction in Online Shopping: The Role of Brand Image, Price, Trust and Website Quality. The Lahore Journal of Business, 11(1), 103-122. https://doi.org/10.35536/ljb.2023.v11.i1.a5

Shankar, A., Kumar, A., Behl, A., Pereira, V., & Budhwar, P. (2024). You or an imposter? How to protect brand identity in a business-to-business context? Industrial Marketing Management, 116, 93-105. https://doi.org/10.1016/j.indmarman.2023.12.001

Sharma, A., Soni, M., Borah, S. B., & Saboo, A. R. (2020). Identifying the drivers of luxury brand sales in emerging markets: an exploratory study. Journal of Business Research, 111, 25-40. https://doi.org/10.1016/j.jbusres.2020.02.009

Shrestha, R., Kadel, R., & Mishra, B. K. (2023). A two-phase confirmatory factor analysis and structural equation modelling for customer-based brand equity framework in the smartphone industry. Decision Analytics Journal, 8, 100306. https://doi.org/10.1016/j.dajour.2023.100306

Tuan, N. P., & Do, B. N. (2022). Brand crisis response strategies: a typologies continuum. Verslas Teorija Ir Praktika, 22(1), 146-158. https://doi.org/10.3846/btp.2021.12586

Wongsunopparat, S., & Tapanya, N. (2023). Factors influencing Consumer's Driving Behavior of Most Preferred Luxury Car Brand in Bangkok Thailand. Journal of Asian Development, 8(2), 20-39. https://doi.org/10.52941/jad.v8i2.38

Yan, B. (2019). Research on the Influence of Customer Perceived Value on Brand Equity. American Journal of Industrial and Business Management, 9, 609-626. https://doi.org/10.4236/ajibm.2019.93042

Youn, S., Ki, C., & Ha, S. (2024). Feeling close from Afar: Public reactions to racial profiling in retail and brand crisis management. Journal of Retailing and Consumer Services, 77, 103676. https://doi.org/10.1016/j.jretconser.2023.103676