طراحی و تدوین مدل قابلیت‌های بازاریابی با رویکرد آینده‌پژوهی در صنایع پتروشیمی

Abbasi, B., Mahmoud, K., & Yarahmadi, F. (2019). Investigating the Impact of Relationship Marketing on Customer Loyalty with the Moderating Role of Trust, Commitment, and Brand Attachment: A Case Study of Iran Insurance Company. National Conference on Innovative Research Achievements in Accounting and Management, Rasht.

Ahmadi Afshar, S. M., Heydari, S. A., & Jamshidi, M. (2022). Designing an Integrated Development Model for Evaluating Marketing Capability Indicators in Bank Tejarat: Elucidating a Resource-Based View. Journal of Business Management, 14(54(2)), 40-62. https://www.noormags.ir/view/en/articlepage/1888281

Al Jabri, M. A. S., & Lahrech, A. (2025). The Role of Strategic Orientations in the Relationship Between Adaptive Marketing Capabilities and Ambidexterity in Digital Services Firms: The Case of a Highly Competitive Digital Economy. Systems, 13(5), 358. https://doi.org/10.3390/systems13050358

Andrijauskiene, M., & Dumciuviene, D. (2018). National culture as a determinant of firms' innovative performance. Forum Sci. Oeconomia, 6, 47-67. https://www.ceeol.com/search/article-detail?id=663035

Aripin, Z., Matriadi, F., & Wibowo, L. A. (2024). Analysis of Marketing Capability and Market Ambidextrous on Product Innovation Results: Integration of Dynamics Between Internal and External Approaches. Journal of Economics, Accounting, Business, Management, Engineering and Society, 1(4), 1-12. https://kisainstitute.com/index.php/kisainstitute/article/view/18

Eftekhari Pour, S., Vakil Al-Ra'aya, Y., & Faizi, F. (2022). Measuring the Effects of Board Structure and Diversity on Firm Performance and Capability: A Case Study of Marketing Capability in Companies Listed on the Tehran Stock Exchange. Investment Knowledge, 11(44), 631-652. http://www.jik-ifea.ir/article_20648.html?lang=fa

Fallahi, M., Kahandel, M., Khalifeh, S. N. m., & Nourbakhsh, M. (2022). The Impact of Marketing Capabilities on the Performance of Companies in the Sports Manufacturing Sector of Iran. Management and Organizational Behavior in Sports, 11(7), 45-54. https://www.noormags.ir/view/en/articlepage/2043320/

Fam, J., Hooley, G., Cox, T., Bercas, J., Fonfara, K., & Snoj, B. (2017). The development and impact of marketing capabilities in central Europe. Journal of International Business Studies, 31(1), 63-81. https://doi.org/10.1057/palgrave.jibs.8490907

Gliga, G., & Evers, N. (2023). Marketing capability development through networking - An entrepreneurial marketing perspective. Journal of Business Research, 156, 123-139. https://doi.org/10.1016/j.jbusres.2022.113472

Harahap, D. A., Amanah, D., & Yakob, R. (2019). Why relational marketing impacts on bank's customer satisfaction? Bisma (Bisnis Dan Manajemen), 12(1), 43-53. https://doi.org/10.26740/bisma.v12n1.p43-53

Heydari, A., Kheiri, B., & Najafzadeh Ziaeddin, M. (2021). Presenting a Model for Measuring Marketing Capabilities of Bank Melli Iran. Journal of Monetary and Banking Research(Spring 2021, No. 47), 187-213. https://www.sid.ir/paper/1060923/fa

Krisnanto, A., Surachman, S., Rofiaty, R., & Sunaryo, S. (2023). The Role of Marketing and Digital Marketing Capabilities: Entrepreneurial Orientation on the Marketing Performance of Public Enterprises. Revista de Cercetare si Interventie Sociala, 82, 92-107. https://doi.org/10.33788/rcis.82.7

Mikalef, P., Najmul Islam, V., Parida, V., Singh, H., & Altwaijry, N. (2023). Artificial intelligence (AI) competencies for organizational performance: A B2B marketing capabilities perspective. Journal of Business Research, 455-495. https://doi.org/10.1016/j.jbusres.2023.113998

Naghibi, M., & Yousefpour, S. (2024). Investigating the Role of Human Capital on Dynamic Marketing Capabilities in the Tourism Sector of Urmia City. Tenth International Conference on Management and Accounting Sciences, Tehran.

Nagy, J., Oláh, J., Erdei, E., Máté, D., & Popp, J. (2018). The Role and Impact of Industry 4.0 and the Internet of Things on the Business Strategy of the Value Chain-The Case of Hungary. Sustainability, 10, 3491. https://doi.org/10.3390/su10103491

Nazem Bakaei, M., & Ashrafian Rahqi, M. (2024). The Impact of Marketing Capabilities on Risky Export Performance with the Mediating Role of Competitive Strategy and Marketing Communications. Economics and Business Research Journal, 32, 1-15. https://sanad.iau.ir/en/Journal/jebr/Article/1106858

Omidi, A., Pooya, A., Bastam, H., & Hosseinzade, A. (2021). Provide agile marketing capability model for the development of health tourism industry. Iranian Journal of Operations Research, 12(1), 93-108. http://iors.ir/journal/article-1-709-en.html

Osman, A. M., Liu, Y., & Wang, Z. (2023). Influence of Organizational Culture on Construction Firms’ Performance: The Mediating Roles of Innovation and Marketing Capabilities. Buildings, 13(2).

Rather, R. A. (2019). Consequences of consumer engagement in service relational marketing: An empirical exploration. Journal of Global Marketing, 32(2), 116-135. https://doi.org/10.1080/08911762.2018.1454995

Sanayi, A. (2020). An Integrated Conceptual Model Based on Wholeness for Creating, Maintaining, and Developing Marketing Capabilities, Sustainable Competitive Advantage, and Superior Business Performance. Journal of Business Management(Autumn 2020, Vol. 12, No. 3), 594-622. https://jibm.ut.ac.ir/article_78275_9978.html?lang=fa

Shahid Qureshi, M., Aziz, N., & Sarfraz, M. (2017). How marketing capabilities shape entrepreneurial firm's performance? Evidence from new technology based firms in Turkey. Journal of Global Entrepreneurship Research, 7, 15. https://doi.org/10.1186/s40497-017-0071-5

Steinhoff, R., & Palmatier, R. W. (2020). Commentary: Opportunities and challenges of technology in relationship marketing. Australasian Marketing Journal, 2-20. https://doi.org/10.1016/j.ausmj.2020.07.003

Tavasoli, M., & Nasrollahnia, M. (2020). Factors Affecting Marketing Capabilities and Firm Performance: A Case Study of Sadra Marine Industrial Company. Journal of Marine Management Studies(Winter 2020, Issue 2), 6-26. https://www.noormags.ir/view/en/articlepage/1865887

Xiong, L., So, K. K. F., Wu, L., & King, C. (2019). Speaking up because it's my brand: examining employee brand psychological ownership and voice behavior in hospitality organizations. International Journal of Hospitality Management, 83, 274-282. https://doi.org/10.1016/j.ijhm.2018.11.006

Zohourian, Z., Rahimnian, F., & Nabizadeh, T. (2022). Dynamic Marketing Capabilities and Organizational Performance: The mediating role of Operational Marketing capabilities. Marketing Science and Technology Journal, 1(1), 143-164. https://www.scielo.br/j/bbr/a/p5pnZLGKjryF9cQzVD9KzvF/?lang=en

Zohrevandian, K., Khosravi Zadeh, E., & Shirvani, T. (2020). Identification of Marketing Capabilities and Human Resource Revenue Generation in Iranian Premier League Football Clubs and Model Design. Human Resource Management in Sports, 7(2), 387-403. https://shm.shahroodut.ac.ir/article_1797_0.html