نقش هوش مصنوعی مولد در بازآفرینی تجربه برند و وفاداری مشتریان دیجیتال

Abdulsalam, T. A., & Tajudeen, R. B. (2024). Artificial Intelligence (AI) in the Banking Industry: A Review of Service Areas and Customer Service Journeys in Emerging Economies. BMC, 68(3), 19-43. https://doi.org/10.56065/9hfvrq20

Costa, C., & Ghosh, S. (2025). Empowering Customer Service With Generative AI: Enhancing Agent Performance While Navigating Challenges. Information Research an International Electronic Journal, 30(iConf), 150-158. https://doi.org/10.47989/ir30iconf47566

Ersoy, A. B. (2024). Artificial Intelligence Applications Used in on-Line Retail in China and Their Relationship to Customer Satisfaction and Loyalty. International Journal of Business and Applied Social Science, 8-17. https://doi.org/10.33642/ijbass.v10n3p2

Eshiett, I. O., & Eshiett, O. E. (2024). Artificial Intelligence Marketing and Customer Satisfaction: An Employee Job Security Threat Review. World Journal of Advanced Research and Reviews, 21(1), 446-456. https://doi.org/10.30574/wjarr.2024.21.1.2655

Giang, N. T. P., Hung, D. M., Huong, T. T., Quyên, H. T. T., Thơm, N. T., Tran, T. B., & Dong, T. T. (2025). Researching User Experience With Artificial Intelligence Application for Customer Care Services on E-Commerce Platform. Jurnal Ekonomi Perusahaan, 31(2), 149-174. https://doi.org/10.46806/jep.v31i2.1319

Logesh, M. S., & Raja, S. C. (2024). A Study on the Impact of Artificial Intelligence on Online Customer Satisfaction. Ejf, 03(05), 133-144. https://doi.org/10.58394/ejf.2024.3514

Nagarajan, G., Arunadevi, R., Banu, R., Umesh, U., Sulthan Mohideen, A., & Lakshmi, M. R. (2023). Artificial Intelligence (AI) In Banking Industry and Customers Perspective. Journal of Survey in Fisheries Sciences, 1590-1596. https://sifisheriessciences.com/index.php/journal/article/view/846

Nwachukwu, D., & Affen, M. P. (2023). Artificial intelligence marketing practices: The way forward to better customer experience management in Africa (Systematic Literature Review). International Academy Journal of Management, Marketing and Entrepreneurial Studies, 9(2), 44-62. https://www.researchgate.net/profile/Darlington-Nwachukwu/publication/369370172_Artificial_Intelligence_Marketing_Practices_The_Way_Forward_to_Better_Customer_Experience_Management_in_Africa_Systematic_Literature_Review/links/64181fe6a1b72772e411b0c9/Artificial-Intelligence-Marketing-Practices-The-Way-Forward-to-Better-Customer-Experience-Management-in-Africa-Systematic-Literature-Review.pdf

Parsakia, K., & Jafari, M. (2023). Strategies for Enhancing Customer Engagement Using Artificial Intelligence Technologies in Online Markets. Journal of Technology in Entrepreneurship and Strategic Management (JTESM), 2(1), 49-69. https://doi.org/10.61838/kman.jtesm.2.1.6

Putra, H. S. (2024). Exploring Business Potential Through the Application of Artificial Intelligence: Impact Analysis on Operational Efficiency, Decision Making, and Customer Experience. Escalate, 1(02), 72-81. https://doi.org/10.61536/escalate.v1i02.24

Rane, N. (2023). Enhancing Customer Loyalty through Artificial Intelligence (AI), Internet of Things (IoT), and Big Data Technologies: Improving Customer Satisfaction, Engagement, Relationship, and Experience. Internet of Things (IoT) and Big Data Technologies: Improving Customer Satisfaction, Engagement, Relationship, and Experience. https://doi.org/10.2139/ssrn.4616051

Santy, R. D., & Iffan, M. (2023). The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users. Mix Jurnal Ilmiah Manajemen, 13(1), 227. https://doi.org/10.22441/jurnal_mix.2023.v13i1.015

Sardesai, S. (2024). Analysing the Impacts of Artificial Intelligence Service Quality and Human Service Quality on Customer Satisfaction and Customer Loyalty in the Hospitality Sector. Turizam, 28(1), 37-48. https://doi.org/10.5937/turizam28-45450

Sharma, A. (2023). Analyzing the Role of Artificial Intelligence in Predicting Customer Behavior and Personalizing the Shopping Experience in Ecommerce. Interantional Journal of Scientific Research in Engineering and Management, 07(02). https://doi.org/10.55041/ijsrem17839

Sharma, S., Islam, N., Singh, G., & Dhir, A. (2024). Why Do Retail Customers Adopt Artificial Intelligence (AI) Based Autonomous Decision-Making Systems? Ieee Transactions on Engineering Management, 71, 1846-1861. https://doi.org/10.1109/tem.2022.3157976

Singhal, P. (2024). Understanding the Usability and Response Quality of Artificial Intelligence Chatbots on Customer Engagement in Branded Apparel E-Retailing. 403-420. https://doi.org/10.4018/979-8-3693-7620-1.ch020

Teng, H. Y., Li, M. W., & Chen, C. Y. (2025). Does smart technology, artificial intelligence, robotics, and algorithm (STARA) awareness have a double-edged-sword influence on proactive customer service performance? Effects of work engagement and employee resilience. Journal of Hospitality Marketing & Management, 1-24. https://doi.org/10.1080/19368623.2025.2449853

Terenggana, C. A. (2024). The Influence of Artificial Intelligence on Customer Experience (Study of Maxim Users in Surabaya, East Java). Economics Studies and Banking Journal (demand), 1(1), 37-45. https://doi.org/10.62207/jhctec97

Tian, X. (2024). The Role of Artificial Intelligence in the Digital Transformation of Commercial Banks: Enhancing Efficiency, Customer Experience, and Risk Management. SHS Web of Conferences, 208, 01029. https://doi.org/10.1051/shsconf/202420801029

Zhu, Y., Zhang, R., Zou, Y., & Jin, D. (2023). Investigating Customers’ Responses to Artificial Intelligence Chatbots in Online Travel Agencies: The Moderating Role of Product Familiarity. Journal of Hospitality and Tourism Technology. https://doi.org/10.1108/jhtt-02-2022-0041