Determining the Impact of Competitive Assurance Elements on Agile Management in Small and Medium Enterprises

Abstract

Objective: This study investigates the impact of competitive assurance elements on agile management in small and medium enterprises (SMEs).  Methodology: The research is descriptive-survey in nature, involving a sample of 41 managers and employees from Fidar Steel Company. Data were collected using the standardized agile management questionnaire by Zhang and Sharifi (2000). The data analysis was conducted using path analysis with SmartPLS software, version 4.  Findings: The results indicate that all examined variables, including digital transformation, system alignment, agile methods, Scrum, and customer focus, have a positive and significant effect on agile management. Customer focus showed the strongest impact, with a path coefficient of 0.708 and a t-statistic of 8.997. Additionally, digital transformation and system alignment significantly contributed to enhancing organizational agility. These findings highlight the importance of leveraging modern technologies and agile practices to improve organizational performance.  Conclusion: The study demonstrates that various factors, such as digital transformation, system alignment, and customer focus, can enhance agile management in SMEs. Implementing these elements can help organizations increase their flexibility and responsiveness to market changes. It is recommended that SMEs invest more in developing digital technologies and agile practices.