Providing a Framework for Competitive Strategies Based on the Co-Creation Approach in Iran’s Petro-Refining Industry
Keywords:
Competitive strategies, Co-creation, Petro-refinery industry, value chainAbstract
Objective: The objective of this study is to develop a framework for competitive strategies based on the co-creation approach in Iran’s petro-refining industry to enhance organizational performance and strengthen competitive advantage.
Methodology: This study employed a qualitative design using thematic analysis. Data were collected from previous studies, coded, categorized, and analyzed. Core themes including participatory behaviors, co-production, and value-in-use were examined alongside dynamic capabilities such as sensing, integration, and reconfiguration, resulting in the development of a conceptual framework.
Findings: The results indicated that value co-creation through participatory behaviors, co-production, and value-in-use plays a critical role in generating competitive advantage. Dynamic capabilities such as sensing opportunities, integrating knowledge, and reconfiguring resources act as primary drivers of competitiveness. Profitability, cost management, and product differentiation were identified as direct outcomes of combining co-creation practices with dynamic capabilities.
Conclusion: This research revealed that adopting competitive strategies grounded in value co-creation can enhance the performance and sustainability of Iran’s petro-refining industry. Such strategies not only improve product quality and reduce costs but also strengthen organizational adaptability to environmental changes and sustainable development requirements.
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Copyright (c) 2025 Mohammad Heidari Behbahani, Abolfazl Kazazi, Maghsoud Amiri, Soroush Baradaran (Author)
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