ارائه چارچوبی برای استراتژیهای رقابتی بر اساس رویکرد هم آفرینی در صنعت پتروپالایش ایران
کلمات کلیدی:
استراتژیهای رقابتی, همآفرینی, صنعت پتروپالایش, زنجیره ارزشچکیده
هدف: هدف این پژوهش ارائه چارچوبی برای استراتژیهای رقابتی بر اساس رویکرد همآفرینی در صنعت پتروپالایش ایران است تا زمینه بهبود عملکرد سازمانی و افزایش مزیت رقابتی فراهم گردد. روششناسی: این پژوهش با رویکرد کیفی و بهرهگیری از روش تحلیل مضمون انجام شد. دادهها از مطالعات پیشین استخراج و سپس کدگذاری، دستهبندی و تحلیل شدند. در ادامه، مضامین کلیدی شامل رفتارهای مشارکتی، همتولیدی و ارزش در استفاده به همراه قابلیتهای پویای شناسایی، یکپارچهسازی و بازپیکربندی بررسی و مدل مفهومی پیشنهادی تدوین گردید. یافتهها: نتایج نشان داد همآفرینی ارزش از طریق رفتارهای مشارکتی، همتولیدی و خلق ارزش در استفاده میتواند نقش کلیدی در ایجاد مزیت رقابتی ایفا کند. همچنین قابلیتهای پویا همچون شناسایی فرصتها، یکپارچهسازی دانش و بازپیکربندی منابع بهعنوان محرکهای اصلی افزایش رقابتپذیری سازمانها عمل میکنند. در نهایت، ابعاد مزیت رقابتی شامل سودآوری، مدیریت هزینه و تمایز محصول بهعنوان نتایج مستقیم ترکیب همآفرینی و قابلیتهای پویا شناسایی شدند. نتیجهگیری: پژوهش حاضر نشان داد اتخاذ استراتژیهای رقابتی بر پایه همآفرینی ارزش میتواند به بهبود عملکرد و پایداری صنعت پتروپالایش ایران منجر شود. این رویکرد نهتنها به ارتقای کیفیت و کاهش هزینهها کمک میکند، بلکه توانایی سازمانها در پاسخگویی به تغییرات محیطی و الزامات توسعه پایدار را نیز افزایش میدهد.
دانلودها
مراجع
Agrawal, A. K., & Rahman, Z. (2015). Roles and Resource Contributions of Customers in Value Co-creation. International Strategic Management Review, 3(1), 144-160. https://doi.org/10.1016/j.ism.2015.03.001
Amadeh, H., Ghasemi, A., Mirzaei, H., & Bakhtiari, H. (2022). Analysis of the value chain of petrochemical products production and presenting an optimal model for petrochemical products production: Application of fuzzy multi-objective programming in petrochemical products production. Iranian Energy Economics Research Journal, 45(B), 42-69. https://jiee.atu.ac.ir/article_16505.html?lang=en
Amini, A. (2020). Investigating the effect of entrepreneurship strategy on company performance with the mediation of competitive strategy in companies of Rasht Industrial Town North Strategy Institute of Higher Education, Management Department].
Amiri, A., Heidari, S. A., & Mirabi, V. R. (2024). Value-added model of the petrochemical industry supply chain with a sustainable development approach. Quarterly Journal of Value Creation in Business Management, 4(3), 366-388. https://doi.org/10.61838/kman.jtesm.3.2.13
Aslan, S., Dikenb, A., & Aslan, A. (2011). Investigation of the Effects of Strategic Leadership on Strategic Change and Innovativeness of SMEs in a Perceived. Procedia Social and Behavioral Sciences, 24, 627-642. https://doi.org/10.1016/j.sbspro.2011.09.009
Bhat, D. A. R., & Sharma, V. (2021). Enabling service innovation and firm performance: the role of co-creation and technological innovation in the hospitality industry. Technology Analysis & Strategic Management, 1-13. https://doi.org/10.1080/09537325.2021.1919614
Caputo, F., Masucci, A., & Napoli, L. (2018). Managing value co-creation in pharmacy. International Journal of Pharmaceutical and Healthcare Marketing, 12(4), 374-390. https://doi.org/10.1108/IJPHM-10-2017-0057
Danneels, E. (2016). Trying to Become a Different Type of Company: Dynamic Capability at Smith Corona. Strategic management journal, 32(1), 1-31. https://doi.org/10.1002/smj.863
Galvagno, M., & Dalli, D. (2019). Theory of value co-creation: A systematic literature review. Managing Service Quality, 24(6). https://doi.org/10.1108/MSQ-09-2013-0187
Ghassim, B., & Bogers, M. (2019). Linking stakeholder engagement to profitability through sustainability-oriented innovation: A quantitative study of the minerals industry. Journal of Cleaner Production, 224, 905-919. https://doi.org/10.1016/j.jclepro.2019.03.226
Gholamreza-Zadeh, S. (2021). The effect of company capabilities and competitive strategies on export performance with an emphasis on the mediating role of competitive advantages and the moderating role of competitive intensity Payame Noor University of Semnan Province, Garmsar Payame Noor Center].
Guzmán, F., Paswan, A. K., & Kennedy, E. (2019). Consumer Brand Value Co-creation Typology. Journal of Creating Value, 5(1), 40-52. https://doi.org/10.1177/2394964318804712
Heim, I., Kalyuzhnova, Y., Li, W., & Liu, K. (2019). Value co‐creation between foreign firms and indigenous small‐and medium‐sized enterprises (SMEs) in Kazakhstan's oil and gas industry: The role of information technology spillovers. Thunderbird International Business Review, 61(6), 911-927. https://doi.org/10.1002/tie.22067
Hitt, M. A., Ireland, R. D., & Hoskisson, R. E. (2003). Strategic Management: Competitiveness and Globalization. Thomson South-Western. https://books.google.com/books/about/Strategic_Management.html?id=TO05qAAACAAJ
Ida, E. (2017). The role of customers' involvement in value co-creation behaviour is value co-creation the source of competitive advantage? Journal of Competitiveness, 9(3), 51-66. https://doi.org/10.7441/joc.2017.03.04
Javashi Jadid, S., Taheri Kia, F., Jalali, S. M., & Tabrizian, B. (2020). Presenting a model of value co-creation with the customer in the tourism industry.
Khodaei, F. (2021). Investigating the effect of marketing capabilities, competitive strategy, and marketing communications on export performance (Transportation companies of the Tehran Stock Exchange) Shahed University, Self-Governing Campus].
Kim, D. W., Trimi, S., Hong, S. G., & Lim, S. (2019). Effects of co-creation on organizational performance of small and medium manufacturers. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2019.03.055
Kleber, D. M. S., & Juusola, K. (2021). Open Innovation-An Explorative Study on Value Co-Creation Tools for Nation Branding and Building a Competitive Identity. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 206. https://doi.org/10.3390/joitmc7040206
Mohseni, J. (2018). Presenting a model explaining the role of experience in co-creation University of Tehran, Farabi Campus - Faculty of Management and Accounting].
Okoeguale, A. (2023). Brand Value Co-creation Revisited: A Critical Review of Studies. Academic Journal of Interdisciplinary Studies, 12(2), 323. https://doi.org/10.36941/ajis-2023-0052
Oyewobi, L. O., Windapo, A., & Rotimi, J. O. B. (2016). Relationship between decision-making style, competitive strategies and organisational performance among construction organisations. Journal of Engineering, Design and Technology, 14(4), 713-738. https://doi.org/10.1108/JEDT-04-2015-0025
Payne, A., & Holt, S. (2001). Diagnosing customer value: Integrating the value process and relationship marketing. British Journal of Management, 12, 159-182. https://doi.org/10.1111/1467-8551.00192
Porter, M. (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors. The Free Press. https://books.google.com/books/about/Competitive_Strategy.html?hl=es&id=Nl21AAAAIAAJ
Rahmani Saresht, H., Khasheii Varnamkhasti, V., Ebrahimi, M., & Rahimian, M. (2018). Strategic value co-creation model in Iran's banking industry: Value creation in a new paradigm. Public Management Research, 11(40), 27-52. https://jmr.usb.ac.ir/article_4286.html?lang=en
Ranjan, K., & Read, S. (2014). Value co-creation: Concept and measurement. Journal of the Academy of Marketing Science, 44. https://doi.org/10.1007/s11747-014-0397-2
Saha, V., Hollebeek, L. D., Mani, V., Goyal, P., & Clark, M. (2025). Value co-creation: a metatheory unifying framework and fundamental propositions. Marketing Intelligence & Planning. https://doi.org/10.1108/MIP-03-2024-0163
Sahu, A., & Mukti, S. K. (2024). An evaluation techniques for business ecosystems. In (pp. 46-59). https://doi.org/10.58532/V3BHMA5P1CH4
Schilke, O. (2014). Second-order dynamic capabilities:How do they matter? Academy of Management Perspectives, 28(4), 368-380. https://doi.org/10.5465/amp.2013.0093
Solakis, K., Pena-Vinces, J., & Lopez-Bonilla, J. M. (2022). Value co-creation and perceived value: A customer perspective in the hospitality context. European Research on Management and Business Economics, 28(1), 100175. https://doi.org/10.1016/j.iedeen.2021.100175
Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic management journal, 28(13), 1319-1350. https://doi.org/10.1002/smj.640
Tilsted, J. P., Bauer, F., Deere Birkbeck, C., Skovgaard, J., & Rootzén, J. (2023). Ending fossil-based growth: Confronting the political economy of petrochemical plastics. One Earth, 6(6), 607-619. https://doi.org/10.1016/j.oneear.2023.05.018
Van Nguyen, T. T. B. N. (2024). Service Quality as a Catalyst for Competitive Advantage and Business Performance in Hotel Industry: An Empirical Analysis by PLS-SEM Algorithm. International Journal of Analysis and Applications, 22, 141. https://doi.org/10.28924/2291-8639-22-2024-141
Wilden, R., Gudergan, S. P., Nielsen, B. B., & Lings, I. (2013). Dynamic capabilities and performance: Strategy, structure and environment. Long Range Planning, 46(1-2), 72-96. https://doi.org/10.1016/j.lrp.2012.12.001
Winter, S. (2003). Understanding dynamic capabilities. Strategic management journal, 33(2), 91-101. https://doi.org/10.1002/smj.318
Yi, Y. (2013). Customer value co-creation behavior: Scale development and validation. Journal of Business Research, 66(9), 1279-1284. https://doi.org/10.1016/j.jbusres.2012.02.026
Zhang, J., Jiang, Y., Shabbir, R., & Du, M. (2015). Building industrial brand equity by leveraging firm capabilities and co-creating value with customers. Industrial Marketing Management. https://doi.org/10.1016/j.indmarman.2015.05.016
Zhou, S. S., Zhou, A. J., Feng, J., & Jiang, S. (2019). Dynamic capabilities and organizational performance: The mediating role of innovation. Journal of Management & Organization, 25(5), 731-747. https://doi.org/10.1017/jmo.2017.20
دانلود
چاپ شده
ارسال
بازنگری
پذیرش
شماره
نوع مقاله
مجوز
حق نشر 2025 Mohammad Heidari Behbahani, Abolfazl Kazazi, Maghsoud Amiri, Soroush Baradaran (Author)

این پروژه تحت مجوز بین المللی Creative Commons Attribution-NonCommercial 4.0 می باشد.