Investigating the Relationship Between Innovation Capacity, Dynamic Capabilities, and Export Commitment with Export Performance
Keywords:
Innovation capacity, dynamic capability, export commitment, export performanceAbstract
Objective: This study aims to investigate the relationship between innovation capacity, dynamic capabilities, and export commitment with export performance among companies in Sabzevar.
Methodology: The study employed a descriptive-causal and applied quantitative approach. The statistical population consisted of 80 managers and employees from export and trading companies in Sabzevar. A convenience sampling method was used, and data were collected through standardized questionnaires. Validity was confirmed through content, convergent, and discriminant validity; reliability was assessed using Cronbach’s alpha and composite reliability. Hypotheses were tested using structural equation modeling via PLS software.
Findings: Findings confirmed significant relationships between innovation capacity and export performance (β=0.765, t=4.324), dynamic capabilities and export performance (β=0.721, t=2.214), and export commitment and export performance (β=0.743, t=3.098). The coefficient of determination (R²) for export performance was 0.4654, indicating a moderate explanatory power. The model showed strong goodness of fit (GOF=0.50).
Conclusion: The study concludes that innovation capacity, dynamic capabilities, and export commitment play a crucial role in enhancing export performance. Strengthening these components can lead to competitive advantages, improved customer trust, and greater global market share for exporting firms. Strategic organizational initiatives should focus on developing these areas to sustain export growth.
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