The Effect of Internet Marketing and Advertising on the Income of Sports Venues (CASE Study: Damavand Sports Facilities)

Abstract

The current research has been conducted with the aim of the effect of internet marketing and advertising on the income of sports venues in Damavand city. The research is applied in terms of its purpose and descriptive in terms of the method of implementation and data collection. The statistical population of the research consists of all the users of the sports facilities of Damavand city (1200 people), whose statistical sample was determined by using Morgan's table and based on the available sampling method of 291 people. In the current research, Najafi questionnaire (2016) was used to collect data. To check the research hypotheses, regression test and SPSS 26 statistical software were used.  The results of the research showed that internet marketing and advertising has a positive and significant effect on the income of sports venues in Damavand city.