بررسی تأثیر قابلیت‌های بازاریابی بر عملکرد سرمایه‌گذاری صادراتی با نقش میانجی ارتباطات بازاریابی و استراتژی رقابتی و نقش تعدیل‌گری آشفتگی فناوری (مورد مطالعه: شرکت سایپا)

Abbasi, G., Abdul Rahim, N. F., Wu, H., Iranmanesh, M., & Keong, B. N. C. (2022). Determinants of SME's Social Media Marketing Adoption: Competitive Industry as a Moderator. Sage Open, 12(1), 21582440211067220. https://doi.org/10.1177/21582440211067220

Asfi, O. (2021). The Impact of Marketing Capabilities and Current Market Performance on Expected Returns and Marketing Differentiation with the Moderating Role of Market Intensity: A Case Study of Iran Khodro in Tehran.

Avenyo, E. K., Tregenna, F., & Kraemer-Mbula, E. (2021). Do Productive Capabilities Affect Export Performance? Evidence from African Firms. The European Journal of Development Research, 33(2), 304-329. https://doi.org/10.1057/s41287-021-00364-6

Babakhani Timouri, M., & Almasi, M. (2021). Analyzing the Impact of Globalization and Communications on Foreign Policy: Dimensions and Approaches. Bimonthly Journal of Politics and International Relations, 4(8).

Bambang, A., Kusumawati, A., Nimran, U., & Suharyono, S. (2021). The effect of spiritual marketing and entrepreneurship orientation on determining sustainable competitive advantage. The Journal of Asian Finance, Economics, and Business, 8(2), 231-241. https://www.semanticscholar.org/paper/The-Effect-of-Spiritual-Marketing-and-Orientation-Bambang-Kusumawati/af9c07575b5d4df9e423e141da65a86675037be0

Bodlaj, M., & Čater, B. (2022). Responsive and proactive market orientation in relation to SMEs' export venture performance: The mediating role of marketing capabilities. Journal of Business Research, 138, 256-265. https://doi.org/10.1016/j.jbusres.2021.09.034

Bossaghzadeh, N., Moradi, M., & Tamimi, M. (2023). A model for gaining competitive advantage in Iranian export companies based on organizational ambidexterity and absorptive capacity. Journal of Decision and Operations Research, 8(1), 102-122. https://www.journal-dmor.ir/article_141091.html?lang=en

Buccieri, D., Javalgi, R. G., & Cavusgil, E. (2020). International new venture performance: Role of international entrepreneurial culture, ambidextrous innovation, and dynamic marketing capabilities. International Business Review, 29(2), 101639. https://doi.org/10.1016/j.ibusrev.2019.101639

Gao, S. (2024). Research on the Influence of Digital Finance on the Technical Complexity of Manufacturing Export. Academic Journal of Management and Social Sciences, 9(2), 184-189. https://doi.org/10.54097/fw8dsp06

Meydan Zad, A., & Soltani, N. (2021). Investigating the Impact of Marketing Capabilities on Investment Performance in Exports with the Mediating Role of Marketing Communications and the Moderating Role of Innovation Turbulence: A Case Study of Exporting Manufacturing Companies in Sanandaj. Tehran.

Mozafari, N., & Var. (2021). Optimizing the Discrepancies in Persian Authors' Names Using the Random Forest Method. Scientometrics Research Journal. https://www.sid.ir/paper/1020957/fa

Nazem Bakaei, M., & Ashrafian Rahqi, M. (2024). The Impact of Marketing Capabilities on Risky Export Performance with the Mediating Role of Competitive Strategy and Marketing Communications. Economics and Business Research Journal, 32, 1-15. https://sanad.iau.ir/en/Journal/jebr/Article/1106858

Neethirajan, S. (2023). Artificial intelligence and sensor technologies in dairy livestock export: charting a digital transformation. Sensors, 23(16), 7045. https://doi.org/10.3390/s23167045

Samadzad, S. (2024). Investigating the Impact of the Internet of Things on the Probability of Entry in Export Market. 167-188. https://doi.org/10.4018/979-8-3693-0210-1.ch010

Sharafi, L., Zarafshani, K. A. H., & Steven. (2021). Analyzing Communication and Information Dissemination During Drought Crisis: Perspectives of Farmers in Kermanshah. Quarterly Scientific Research Journal of Regional Planning. https://civilica.com/doc/1904312/

Souri, G., Goodarzi, K., & Rouzbahani. (2021). The Effectiveness of Family Communication Enrichment Packages on the Performance of Remarried Families. Journal of Mashhad University of Medical Sciences, 64(2). https://www.sid.ir/paper/1026193/fa

Zahre Vandian, K. (2021). Developing a Model for Transforming Marketing Capabilities into Function in Iranian Premier League Football Clubs. Research Journal of Sports Management and Motor Behavior. https://msb.journals.umz.ac.ir/article_3533.html

Zeng, Y. (2020). Exploring Factors Affecting the Development of Export-Oriented Garment Industry: Facing the Global Competitiveness Challenges. International Business Research, 13(6), 20. https://doi.org/10.5539/ibr.v13n6p20