ارزیابی مدل ارتقای بهره‌گیری کاربران از نظام بانکداری الکترونیکی با نقش تعدیل‌گری بازی‌وارسازی: مطالعه موردی بانک ملی

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Bahrami, M., Hashemzadeh, G. R., Shahmansouri, A., & Fathi Hafshejani, K. (2025). Analysis of components affecting the assessment of Industry 4.0 maturity in Iranian banking. Journal of Systems Engineering and Productivity, 5(1). https://civilica.com/doc/2244280

Effiong, C., Ojie, M. P., Otiwa, J. O., & Ogar, G. W. (2024). Effect of Managerial Coaching on Employees' Productivity in Commercial Banks in Calabar, Cross River State. African Journal of Humanities & Contemporary Education Research, 15(1), 1-15. https://doi.org/10.62154/mezgsw56

Hoang, T. H., Nguyen, T. T. M., Bui, T., Binh, A. D. T., Truong, H. Q., & Asif, M. S. (2025). Employee ambidexterity and adaptive resources in the face of digital HRM changes: Evidence from frontline banking staff. International Journal of Productivity and Performance Management, 74(11), 46-67. https://doi.org/10.1108/IJPPM-12-2023-0689

Işık, Ö., Adalar, İ., & Shabir, M. (2025). Measuring Efficiency, Productivity and Sustainability Performance for Islamic Banks: A Fuzzy Expert-Based Multi-Criteria Decision Support Model Using Spherical Fuzzy Information. International Journal of Islamic and Middle Eastern Finance and Management, 18(6), 1482-1519. https://doi.org/10.1108/IMEFM-09-2024-0477

Jain, R., Chandan, B., Ojha, M. K., & Mishra, V. (2025). Investigating the Determinants of Productivity Dynamics in Indian Commercial Banks: A DEA-Based Malmquist Index Approach. Cogent Business & Management, 12(1), 25-56. https://doi.org/10.1080/23311975.2025.2530031

Khang, A., Rath, K. C., Madapana, K., Rao, J., Panda, L. P., & Das, S. (2025). Quantum computing and portfolio optimization in finance services. In (pp. 27). Productivity Press. https://doi.org/10.4324/9781003501947-2

Lowman, G. H. (2016). Moving Beyond Identification: Using Gamification to Attract and Retain Talent. Industrial and Organizational Psychology, 9(3), 677-682. https://doi.org/10.1017/iop.2016.70

Mehraban, J. (2022). Developing a Neuroscience-Based Educational Package Using Gamification and Determining Its Effectiveness on Psychological Empowerment of Middle Managers at the Central Organization of Islamic Azad University [Doctoral dissertation, Allameh Tabataba'i University, Tehran].

Mohaghegh, A., & Arasteh, M. (2024). The Impact of FinTech on Bank Productivity and Reducing Human Resource Costs. 13th International Conference on New Research in Accounting, Management and Humanities in the Third Millennium, Tehran.

Mohanty, S., & Christopher, B. P. (2023). A Study on Role of Gamification Elements in Training Outcomes: Comparing the Mediating Effect of Intrinsic and Extrinsic Motivation. The Learning Organization, 30(4), 480-500. https://doi.org/10.1108/tlo-08-2022-0098

Puspitasari, V., & Sutianingsih, S. (2025). The Effectiveness of Competency-Based Performance Management on Employee Productivity with Organizational Commitment as a Mediation Variable in the Banking Industry. Asian Journal of Management, Entrepreneurship and Social Science, 5(01), 605-621.

Ramazani Borukhani, N., Vardi, S. S., Mehrara, A., & Diri, E. (2025). Investigating the Impact of Individual, Environmental, Organizational, and Cultural Factors on Enhancing Human Resource Productivity in Public Banks of Mazandaran Province. Dynamic Management and Business Analysis Quarterly, 2(4), 200-211. https://doi.org/10.61838/dmbaj.2.4.13

Rao, P. K., & Shukla, A. (2024). Strategic sustainability in Indian banking industry: A performance analysis. International Journal of Productivity and Performance Management, 73(6), 2016-2034. https://doi.org/10.1108/IJPPM-04-2023-0199

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Soheili, F., AliMahmoodi, M., & Arezi, S. (2023). Role of Gamification on Learning Information Literacy Skills of Students. Library and Information Science Research, 13(1), 80-102. https://doi.org/10.22067/infosci.2023.79041.1139

Soltani, T., Salavatian, S., & Labafi, S. (2020). Designing a Gamification Model to Improve the Collaborative Culture of Media Employees in the Knowledge Sharing Process (Case Study: Employees of the Islamic Republic of Iran Broadcasting). Organizational Culture Management, 18(3), 457-483. https://jomc.ut.ac.ir/article_76862.html?lang=en

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