تحلیل کسب‌وکار ساختارهای ارتباطی جامعه‌محور مجازی و ادراک رفتاری مشتری بر گرایش به خرید، پایبندی رفتاری و قصد مشارکت با توجه به نقش میانجی رابطه پایدار با مشتری

Ahmadnia, M., Roshandel Arbatani, T., Nargesiyan, A., Sharifi, S. M., & Derafshi, K. (2024). Identifying Customer Engagement Affixes Based on Digital Storytelling in Social Media in the Tourism Industry. Business Management, 16(2), 478-517. https://jibm.ut.ac.ir/article_98046.html?lang=en

Banerji, R., & Singh, A. (2024). Do social media marketing activities promote customer loyalty? A study on the e-commerce industry. LBS Journal of Management & Research. https://doi.org/10.1108/LBSJMR-04-2023-0016

Dao, T. C., Liao, Y. K., Chen, G., Luu, T. M. N., & Le, T. M. (2025). The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis. International Review of Management and Marketing, 15(1), 71-81. https://doi.org/10.32479/irmm.17340

Ebrahim, R. S. (2020). The role of trust in understanding the impact of social media marketing on brand equity and brand loyalty. Journal of Relationship Marketing, 19(4), 287-308. https://doi.org/10.1080/15332667.2019.1705742

Faghihi, M. (2023). The Impact of Effective Factors of Business in Social Media Community Structures on Business (Case Study: Basalam Website). The First International Conference on Management, Industrial Engineering, Accounting, and Economics Capabilities, Babol.

Feridouni Kahmari, M. (2023). The Impact of Entrepreneurship and Business in Social Media Community Structures on the Sustainability of Small and Medium-Sized Social Companies in Yasuj County. The Sixth International Conference on Management, Humanities and Behavioral Sciences in Iran and the Islamic World, Tehran.

Fetais, A. H., Algharabat, R. S., Aljafari, A., & Rana, N. P. (2023). Do social media marketing activities improve brand loyalty? An empirical study on luxury fashion brands. Information Systems Frontiers, 25(2), 795-817. https://doi.org/10.1007/s10796-022-10264-7

Hamidizadeh, M. R., Akhavan Khazaeian, M., Ghaffari Feyzabad, J., & Hassanzadeh Sarehangi, N. (2023). Investigating the Impact of Price Image and Social Media on Customer Purchase Intention. Journal of New Marketing Research, 10(1), 147-168. https://nmrj.ui.ac.ir/article_24711.html

Ibrahim, B., & Aljarah, A. (2023). The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality. Journal of Marketing Communications, 29(1), 1-25. https://doi.org/10.1080/13527266.2021.1984279

Jalalzadeh, S. R., & Gohari, F. (2022). Investigating the impact of perceived values of luxury brands' content marketing on social media on customer experience and brand loyalty, considering the moderating role of product engagement (Case study: Novin Charm brand) The First International Conference on Management, Industrial Engineering, Accounting and Economics Capability, https://civilica.com/doc/1691327

Kumar, K., & Mishra, P. (2024). The Dynamic Role of Customer Experience in Shaping the Social Media Marketing-Purchase Intention Relationship: An S-O-R Perspective. Asian Journal of Economics Business and Accounting, 24(12), 252-265. https://doi.org/10.9734/ajeba/2024/v24i121606

Manzoor, U., Baig, S. A., Hashim, M., & Sami, A. (2020). Impact of social media marketing on consumer's purchase intentions: the mediating role of customer trust. International Journal of Entrepreneurial Research, 3(2), 41-48. https://doi.org/10.31580/ijer.v3i2.1386

Mohammadi, G., Abedi, E., & Ghayoumi, A. (2022). Investigating the Impact of Business Activities in Social Media Community Structures on Customer-Brand Relationship and Customer Purchase Intention: Novin Charm. https://journaltesm.com/index.php/journaltesm/article/view/280

Momeni Rad, M. R., Vali Abedgoli, M., & Hamidi Zadeh, A. (2024). Investigating the status of social marketing and its impact on customer purchasing behavior considering the mediating role of customer trust. Dynamic Management and Business Analysis, 3(3), 285-297. https://civilica.com/doc/2128034/

Nair, P. N. (2024). Examining the Use of Ai-Powered Social Media Analytics for Target Customer Segmentation: A Systematic Review in Retail Industry. Eatp, 1798-1805. https://doi.org/10.53555/kuey.v30i4.1753

Nuseir, M., & Elrefae, G. (2022). The effects of facilitating conditions, customer experience and brand loyalty on customer-based brand equity through social media marketing. International Journal of Data and Network Science, 6(3), 875-884. https://doi.org/10.5267/j.ijdns.2022.2.009

Onofrei, G., Filieri, R., & Kennedy, L. (2022). Social media interactions, purchase intention, and behavioural engagement: The mediating role of source and content factors. Journal of Business Research, 142, 100-112. https://doi.org/10.1016/j.jbusres.2021.12.031

Rahimi Baghmalek, J., & Padergani, S. (2023). Investigating the Impact of Influencer Characteristics on Marketing Outcomes Through Customer Experience and the Moderating Role of Relationship Quality (Case Study: Instagram Social Media Community Structures). The First International Conference on Management, Industrial Engineering, Accounting, and Economics Capabilities, Babol.

Rastegar, A., Maleki Minbash Razgah, M., & Ghazvini, H. (2023). The Impact of Business Activities in Social Media Community Structures on Customer Purchase Intention Mediated by Perceived Customer Relationship and Customer Satisfaction. Journal of Business Management Explorations, 13(26), 533-560. https://www.sid.ir/FileServer/SF/9081396H0297.pdf

Samarah, T., Bayram, P., Aljuhmani, H. Y., & Elrehail, H. (2022). The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty: the mediating effect of brand trust. Journal of Research in Interactive Marketing, 16(4), 648-664. https://doi.org/10.1108/JRIM-03-2021-0072

Shah, S. A., Shoukat, M. H., Ahmad, M. S., & Khan, B. (2024). Role of social media technologies and customer relationship management capabilities 2.0 in creating customer loyalty and university reputation. Journal of Marketing for Higher Education, 34(1), 344-367. https://doi.org/10.1080/08841241.2021.1991072

Tavousi, S., Mansouri Moayed, F., & Moradi, M. (2024). Investigating the impact of positive word-of-mouth on customer behavioral intentions with the mediating role of emotional responses, perceived values, and brand attitude in Digikala Company.

Wibowo, A., Chen, S. C., Wiangin, U., Ma, Y., & Ruangkanjanases, A. (2021). Customer Behavior as an Outcome of Social Media Marketing: The Role of Social Media Marketing Activity and Customer Experience. Sustainability, 13(1), 189DO - 110.3390/su13010189. https://www.mdpi.com/2071-1050/13/1/189

Zollo, L., Filieri, R., Rialti, R., & Yoon, S. (2020). Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers' benefits and experience. Journal of Business Research, 117, 256-267. https://doi.org/10.1016/j.jbusres.2020.05.001