ارائه مدل شناختی رفتار مصرف ‌کننده در محصولات لوازم ‌خانگی مشابه اصل

Akhbari Mehrabad, M., & Akhbari Mehrabad, M. (2023). Examining the Relationship Between E-CRM Success and Buyer Behaviors, Consumer-Based Innovation, and Product Lifecycle Management with the Mediating Role of Customer Feedback Management in Travel Agencies of Alborz Province. Journal of Accounting and Management Perspective,6(82), 121-135. https://www.jamv.ir/article_179980.html?lang=en

Arbab, T., Hamidi, H., & Qarehkhani, M. (2023). Analyzing the Factors Influencing Consumer Behavior in Mobile Marketing. Journal of Media Studies,18(60), 115-135. https://www.magiran.com/paper/2616569/analysis-of-influential-factors-on-consumer-behavior-in-mobile-marketing?lang=en

Arromba, I. F., Martin, P. S., Cooper Ordoñez, R., Anholon, R., Rampasso, I. S., Santa-Eulalia, L. A., Martins, V. W. B., & Quelhas, O. L. G. (2021). Industry 4.0 in the Product Development Process: Benefits, Difficulties and Its Impact in Marketing Strategies and Operations. Journal of Business & Industrial Marketing,36(3), 522-534. https://doi.org/10.1108/JBIM-01-2020-0014

Bagheri Qara Bollagh, H., Maleki Minbash Rezgah, M., Feyz, D., Azar, A., & Zarei, A. (2023). A Model for Generational Diversity in Consumer Behavior with Emphasis on Attitudes Towards Marketing Mix (Case Study: Clothing Brands). Journal of Brand Management,10(2), 2. https://bmr.alzahra.ac.ir/article_6908.html?lang=en

Chen, C. L. (2020). Cross-Disciplinary Innovations by Taiwanese Manufacturing SMEs in the Context of Industry 4.0. Journal of Manufacturing Technology Management,31(6), 1145-1168. https://doi.org/10.1108/JMTM-08-2019-0301

Dirin, N., Asgarnejad Nouri, B., Zarei, G., & Dehghani Qahnavieh, A. (2023). The Impact of Social and Informational Benefits on Attitudes Towards Online Brand Communities andConsumer Behavior. Journal of Consumer Behavior Studies,10(2), 21-44. https://cbs.uok.ac.ir/article_62625.html?lang=en

Donthu, N., Kumar, S., Pattnaik, D., & Pandey, N. (2021). A Bibliometric Review of International Marketing Review (IMR): Past, Present, and Future. International Marketing Review,ahead-of-print(ahead-of-print). https://doi.org/10.1108/IMR-11-2020-0244

Ebrahimi, S. A., Zafarnezhadian, I., & Modarresi, M. (2023). The Impact of Environmental Advertising on Consumer Ethnocentrism, Brand Awareness, and Brand Credibility in Entrepreneurial Companies; The Moderating Role of Perceived Value and Consumer Citizenship Behavior.Journal of Advertising and Sales Management,4(1), 263-279. https://asm.pgu.ac.ir/article_700812.html?lang=en

Ema Bandeh Qaraei, H., Mansouri Bidkani, M., & Sharaei, M. M. (2022). A Theoretical Study on Muslim Consumer Behavior Theory. Iranian Political Sociology Journal,5(3), 2067-2081. https://jou.spsiran.ir/article_168949.html?lang=en

Farhat, M., Qareh Biglou, H., Bodaghi Khajeh Nobar, H., & Alavi Matin, Y. (2023). Designing a Model for Impulsive Buying Behavior with a Mixed Approach. Journal of Advertising and Sales Management,4(3), 4. https://asm.pgu.ac.ir/article_706489.html?lang=en

Gholami Afshar, M., & Moradi Hazarvand, E. (2023). The Impact of Consumer Associations with the Organization on Brand Loyalty: Considering the Role of Consumer Perception (Case Study: Tehran Tejarat Bank). Dynamic Management and Business Analysis,2(3), 27-41. https://doi.org/10.22034/dmbaj.2024.2022123.1006

Guven, H., & Akkaya, B. (2020). Industry 4.0 and Marketing 4.0: In Perspective of Digitalization and E-Commerce Agile Business Leadership Methods for Industry 4.0. Emerald Publishing Limited. https://doi.org/10.1108/978-1-80043-380-920201003

Heydari Heratmeh, M. (2023). Interaction BetweenEthnocentrism and Economic Hostility in Consumer Behavior. Journal of Socio-Economic Development Studies,1(1), 264-280. https://ijosed.alzahra.ac.ir/jufile?ar_sfile=194082&lang=en

Jain, R. (2017). Basic Branding Concepts: Brand Identity, Brand Image and Brand Equity. International Journal of Sales & Marketing Management Research and Development,7(4), 1-8. https://doi.org/10.24247/ijsmmrdaug20171

Jalili, S. M. (2020). Identifying and Structuring Factors Affecting Agile Marketing Success in Imbalanced Market ConditionsMaster's Thesis, Yazd University, Faculty of Humanities].

Kazemi, A., & Emami, M. (2022). Examining the Impact of Professional Dimensions of Salesperson Behavior on Consumer Loyalty with the Mediating Role of Pleasant Interaction and Perceived Risk (Case Study: Rahsazan Tabiat Cooperative Company). Journal of Consumer Behavior Studies,9(2), 137-157. https://cbs.uok.ac.ir/article_62196.html?lang=en

Khajavi, M., Kheyri, B., & Vedadi, A. (2022). Providing a Model of Consumer Behavior with Emphasis on Inbound and Outbound Marketing (Case Study: Fast-Moving Consumer Goods Consumers in Tehran). Business Management Journal,14(53), 91-112. https://sanad.iau.ir/en/Article/1068840?FullText=FullText

Khalouzadeh Mobarakeh, S., Maniyan, A., & Hassanqolipour Yasuri, T. (2019). Designing a Model to Enhance Customer Experience and Response through Social Media Marketing. Consumer Studies Biannual Journal,6(1), 287-309. https://cbs.uok.ac.ir/article_61070.html?lang=en

Kim, Y. S., Hwangbo, H., Lee, H. J., & Lee, W. S. (2022). Sequence Aware Recommenders for Fashion E-commerce. Electronic Commerce Research, 1-21. https://doi.org/10.1007/s10660-022-09627-8

Kristal, S., Baumgarth, C., & Henseler, J. (2020). Performative Corporate Brand Identity in Industrial Markets: The Case of German Prosthetics Manufacturer Ottobock. Journal of Business Research,114, 240-253. https://doi.org/10.1016/j.jbusres.2020.04.026

Mason, M. C., Oduro, S., Umar, R. M., & Zamparo, G. (2023). Effect of Consumption Values on Consumer Behavior: A Meta-Analysis. Marketing Intelligence & Planning,41(7), 923-944. https://doi.org/10.1108/MIP-03-2023-0100

Moshtaghi, P. (2023). The Effect of Customer Relationship Management Strategy on Customer Satisfaction According to the Mediating Role of Innovation Capability in the Banking Industry. Dynamic Management and Business Analysis,1(1), 16-23. https://doi.org/10.22034/dmbaj.2024.2022129.1008

Naim, A. (2023). Consumer Behavior in Marketing Patterns, Types, Segmentation. European Journal of Economics, Finance and Business Development,1(1), 1-18. https://europeanscience.org/index.php/2/article/view/3

Nosrati, M., & Rezaei, A. (2022). Sociological Analysis of the Relationship Between Four Dimensions of Ethnic Identity and Consumer Behavior (Case Study: Lurs in Lorestan Province). Iranian Social Development Studies Quarterly,14(2), 95-110. https://www.sid.ir/paper/1064044/en

Rahmani, Z., Barzgar Azad Galeh, M. T., Rahmani, F., & Ebrahimi Sheshki, M. (2020). Examining the Impact of Perceived Value on User Satisfaction and Loyalty Towards Online Retailers. National Entrepreneurship Conference in IT Context, Babolsar, Mazandaran University.

Reshi, I. A., Dar, S. A., & Ansar, S. S. (2023). An Empirical Study on the Factors Affecting Consumer Behavior in the Fast-Food Industry. Journal of Accounting Research, Utility Finance and Digital Assets,1(4), 376-381. https://doi.org/10.54443/jaruda.v1i4.58

Saeeda Ardakani, S., Konjkav Monfared, A. R., & Zarabkhaneh, F. (2021). The Impact of Brand Signature on Brand Reputation and Performance with Emphasis on Brand Equity. Tourism and Development,10(3), 69-80. https://www.itsairanj.ir/article_142253.html?lang=en

Shokri Yadgari, S., Hosseini, M. H., Khademi, S. M., & Forouzandeh, L. (2023). Providing a Consumer Information-Seeking Behavior Model in E-commerce. Journal of Human-Information Interaction,10(1), 43-67. https://hii.khu.ac.ir/article-1-3116-en.html

Siddiqui, S. A., Khan, S., Farooqi, M. Q. U., Singh, P., Fernando, I., & Nagdalian, A. (2022). Consumer Behavior Towards Cultured Meat: A Review Since 2014. Appetite, 106314. https://doi.org/10.1016/j.appet.2022.106314

Soleimani, A., Aghajani, M., & Landaran, S. (2024). Identifying Factors Influencing Customer Variety-Seeking Behavior in Online Retail Markets: A Qualitative Study. Dynamic Management and Business Analysis,3(1), 245-257. https://doi.org/10.61838/dmbaj.3.1.14

Suhartanto, D., Kartikasari, A., Hapsari, R., Budianto, B. S., Najib, M., & Astor, Y. (2021). Predicting Young Customers' Intention to Repurchase Green Plastic Products: Incorporating Trust Model into Purchase Intention Model. Journal of Asia Business Studies,15(3), 441-456. https://doi.org/10.1108/JABS-04-2020-0150

Taleghani, M., & Einy Delijani, A. (2021). Branding in Private Banks Focusing on Consumer Behavior and Emotional Commitment. Value Creation in Business Management Journal,1(1), 119-137. https://www.jvcbm.ir/article_142966.html?lang=en