Providing an Operational Synchronization Model for Pharmaceutical Distribution Centers in Logistic Services

Abstract

Objective: The research aims to provide an operational synchronization model for pharmaceutical distribution centers within logistic services. Methodology: This research is qualitative in approach and employs a thematic analysis method. In the qualitative section, the statistical population includes experts in the field of supply chain management within the pharmaceutical industry. The sample was selected through purposive criterion-based sampling and continued until data saturation was reached. Eighteen experts and managers participated in the study. Data collection was carried out using semi-structured interviews. It is worth mentioning that the extraction of indicators was achieved by reviewing the existing theoretical foundations and implementing the interview texts using Braun and Clarke's thematic analysis method in ATLAS.ti software. Findings: Based on the qualitative technique of thematic analysis, 52 initial codes were identified, categorized into 14 primary themes, and ultimately reduced to five constructive themes. The five constructive themes are: supply chain planning and coordination, transportation optimization, information and communication technologies, supplier and customer relationship management, and sustainability and adherence to health standards. Conclusion: The operational synchronization model for pharmaceutical distribution centers in logistic services is presented as a comprehensive and systematic approach, primarily aimed at improving efficiency, reducing costs, and enhancing service quality. By focusing on key components such as supply chain planning and coordination, transportation optimization, information and communication technologies, supplier and customer relationship management, and adherence to health standards and sustainability, the model can facilitate integration and transparency in processes. The application of modern technologies, such as the Internet of Things (IoT) and advanced information management systems, enables precise tracking and monitoring, leading to a flexible and responsive supply chain that meets the changing market demands. Ultimately, this model can assist pharmaceutical distribution centers in effectively and sustainably responding to customer needs while maintaining health standards throughout all stages of supply and distribution.