2025: In Press

Published: 2025-06-13

Articles

The Impact of Gamification Marketing Activities on User Behavior: A Case Study of Duolingo Social Network Users

Ellahe Shahabi *

, Alireza Hossein Pour

, Saeed Dehyadegari

1-15
- PDF
Analysis of Drivers and Barriers to Implementing Human Resource Diversity Models in Iranian Universities

Mehdi Ahmadi Ghomshani *

, Asghar Ghadamzan Jalali

, Mohammad Ghafouri Jalise

1-13
- PDF
Designing a Hybrid Model Based on Data Envelopment Analysis and Multi-Criteria Customer Satisfaction Analysis for Evaluating Production Lines (Case Study: Kaveh Glass Industrial Group)

Maria Aliyari

, Mahmoud Modiri *

, Kaveh Khalili-Damghani

, Kiamars Fathi Hafshejani

1-24
- PDF
Analyzing the Moderating Role of Liquidity in the Relationship Between Financial Leverage, Firm Size, and Profitability

Mohsen Hashemi-Gohar *

, Sareh Mohebali

, Masoud Bazrafkan

1-17
- PDF
Effective Strategies for Promoting Media Consumers to Participants on the Facebook Page of the Iraqi Shiite Endowments Administration

Ammar Adnan Challoob Al-Muttairi

, Ali Rashidpoor *

, Marwa Abdulalah Abbas Al-Tahhan

, Saeed Mir

1-18
- PDF
An Integrated Marketing Communications Model to Encourage Consumers Toward Online and Offline Purchases of Iranian Products

Elaheh Tahmoorsi

, Esmaeil Hasanpour Ghoroghchi *

, Vahid Makizadeh

1-18
- PDF
Providing a Framework for Competitive Strategies Based on the Co-Creation Approach in Iran’s Petro-Refining Industry

Mohammad Heidari Behbahani

, Abolfazl Kazazi *

, Maghsoud Amiri

, Soroush Baradaran

1-17
- PDF
The Moderating Role of Financial Statement Comparability in the Relationship Between Corporate Social Responsibility and the Performance of Companies Listed on the Iraqi Stock Exchange

Thaer Najm Kadhim Gharbawee

, Saeid Aliahmadi *

, Haider Alwan Kadhom AlShameari

, Afsaneh Soroushyar

1-17
- PDF
Designing a Conceptual Model for Enhancing the Implementation Capacity of Economic Policies in the Ministry of Industry, Mine, and Trade towards Achieving Social Justice: A Thematic Analysis Approach

Seyed Hamed Sadat Hosseini

, Amin Nikpour *

, Hamdollah Manzari Tavakkoli

, Zahra Shokouh

, Shiva Maddahiyan

1-16
- PDF
Identifying and Prioritizing the Dimensions and Components of the Crisis Management Governance Model in the Health Sector

Mohammadreza Azari Khakestar

, Gholamhossein Agha Golzadeh *

, Hosseinali Bahramzadeh

1-21
- PDF
The Role of Emotional Branding on Brand Equity in the Banking Sector: Is Customer Experience a Mediator

Mohammad Javad Taghipourian *

1-17
- PDF